StatusFocus Digital Marketing Academy

Complete Guide to Search Engine Marketing Campaign Strategy and Pay Per Click Advertising

Complete Guide to Search Engine Marketing Campaign Strategy and Pay Per Click Advertising

What You Will Learn in This Course

  • Step-by-step guide on how to create search engine marketing campaign.
  • Top SEM keyword research strategy to create a winning search engine marketing campaign.
  • How to leverage Google Ads, Bing Ads, and advanced SEM keyword research tools.
  • How to write compelling messaging for SEM ads that maximizes click through rate CTR.
  • How to best cost control search engine marketing campaigns and lower cost per acquisition CPA cost.
  • How to create a successful pay per click PPC marketing campaign and increase the conversion rate on the SEM ad performance.

What StatusFocus Digital Marketing Academy Can Help You Achieve

Welcome to StatusFocus, the most comprehensive digital marketing learning platform that guides businesses and content creators to successfully drive lead generation and build brand awareness for your website through strategic SEO (Search Engine Optimization), SEM (Search Engine Marketing), and Social Media Marketing. Our practical, step-by-step methods will help you master digital marketing strategies that align with your business model and budget.

StatusFocus Digital Marketing Academy offers a curriculum with easy-to-follow courses specifically designed to be beginner-friendly. Work at your own pace to learn the fundamentals of how to market products or services online and create demand for your website, even with limited resources.

Is the StatusFocus Digital Marketing Academy Right for You?

  • Are you a small business looking to create online demand for your products or service?
  • Do you want to drive sustainable organic visitors to your e-commerce store, business website, or content blog?
  • Are you starting an online business and are looking to build brand awareness?
  • Do you need to create more quality leads and attract potential customers through search engines like Google?

If any of the above applies, you are at the right place. Continue the learning journey with StatusFocus Digital Marketing Academy.

No Experience Needed to Start StatusFocus Digital Marketing Academy

  • StatusFocus Digital Marketing Academy is completely beginner-friendly for businesses and content creators, so no digital marketing experience is required to start learning
  • Following the classes in their numerical order is recommended for the best learning experience

Start Learning for Free

To begin the course, start by clicking on Start Course or jump right into each lesson by selecting the curriculum tab next the Description.

Course Lessons

How to Create a Highly Converting SEM Marketing Campaign Step by Step that Drives More Search Traffic
8 Minutes

Top SEM marketing stratey guide to create winning search engine marketing campaign step by step to drive more search traffic and visibility to a website.

Best Practice Guide for Creating Effective SEM Ads and Campaign Messaging to Maximize Search Engine Marketing Campaign Results
5 Minutes

Top SEM marketing strategy and SEM ads best practice guide to create compelling SEM ad messaging and optimize search engine marketing campaign results.

Best SEM Marketing Campaign Cost Control Strategies to Minimize SEM Ads Spending and Maximize Conversion Rate
9 Minutes

Winning SEM marketing campaign strategies to effectively cost control SEM ads spending and maximize search engine marketing campaign conversion rate.

Effective SEM Marketing Campaign Strategies to Optimize Pay Per Click Advertising Performance and PPC Marketing Ad Messaging
7 Minutes

Top SEM marketing campaign strategies to maximize pay per click advertising performance, improve PPC marketing, and optimize pay per click ad messaging.

SEM stands for search engine marketing. SEM is an effective digital marketing strategy of keyword bidding for paid advertising spaces on search result pages. Relevant keywords and prime advertising real estate can quickly drive traffic to a website. Search engine marketing provides businesses with opportunities to gain exposure to be in front of ideal customers and capture more addressable markets.
SEM, or search engine marketing, works by displaying paid ads on search result pages that target a curated group of audience. Depending on the industry, the cost or pay-per-click of keyword bidding can vary for the ad. Create SEM marketing ads that have a benefit and clear call-to-action to increase engagement and drive visitors back to the website.
SEM, or search engine marketing, is one of the fastest ways to get businesses found online within an allotted marketing budget. For example, if a startup wants to create awareness around a new product, SEM can increase search traffic quickly. Search engine marketing fast-tracks a new business's online exposure by strategically displaying ads to the relevant target audience.
Enrolled: 1 student
Duration: 29 Minutes
Lectures: 4
Level: Intermediate