StatusFocus Digital Marketing Academy

The Importance of SSL Certificate and HTTPS SEO to Secure a Website and Improve SEO

How to Optimize Page Loading Speed to Improve SEO Marketing and Website SEO Keyword Ranking

What You Will Learn in This Course

  • What is the difference between HTTPS vs HTTP SEO.
  • Why is HTTPS important for website security.
  • What is an SSL certificate, and how to purchase an SSL certificate.
  • How to set up HTTPS for SEO.

What StatusFocus Digital Marketing Academy Can Help You Achieve

Welcome to StatusFocus, the most comprehensive digital marketing learning platform that guides businesses and content creators to successfully drive lead generation and build brand awareness for your website through strategic SEO (Search Engine Optimization), SEM (Search Engine Marketing), and Social Media Marketing. Our practical, step-by-step methods will help you master digital marketing strategies that align with your business model and budget.

StatusFocus Digital Marketing Academy offers a curriculum with easy-to-follow courses specifically designed to be beginner-friendly. Work at your own pace to learn the fundamentals of how to market products or services online and create demand for your website, even with limited resources.

Is the StatusFocus Digital Marketing Academy Right for You?

  • Are you a small business looking to create online demand for your products or service?
  • Do you want to drive sustainable organic visitors to your e-commerce store, business website, or content blog?
  • Are you starting an online business and are looking to build brand awareness?
  • Do you need to create more quality leads and attract potential customers through search engines like Google?

If any of the above applies, you are at the right place. Continue the learning journey with StatusFocus Digital Marketing Academy.

No Experience Needed to Start StatusFocus Digital Marketing Academy

  • StatusFocus Digital Marketing Academy is completely beginner-friendly for businesses and content creators, so no digital marketing experience is required to start learning
  • Following the classes in their numerical order is recommended for the best learning experience

Course Lessons

1
Why is HTTPS SEO Important to Secure a Website and Improve Search Engine Optimization
4 Minutes

Complete guide to HTTPS vs HTTP SEO explaining the importance of HTTPS SEO, and why having an SSL certificate improves SEO and makes a website secure.

SEO, or Search Engine Optimization, is the strategy of gaining "organic" or natural rankings for search queries related to a website in search engines like Google and Bing. When SEO is done correctly, webpage ranking increases in search results, which drives more potential demand to a website over time. Best of all, SEO brings free traffic to a website, so it works effectively even with a limited budget.
Properly implemented SEO or search engine optimization strategy brings free traffic to a website. More importantly, SEO marketing improves search visibility and keyword ranking related to a product or service, significantly lowering the cost of customer acquisition in the long run. Over time, a website can consistently receive organic traffic through a broad category of keywords and drive more online demand.
Here are two examples of how different businesses can successfully implement SEO marketing through SEO keyword research strategy. Example 1: B2C (Business-to-Consumer) SEO Marketing Strategy For B2C product-selling businesses, focus SEO marketing on winning keywords that describe the product well and highlight its value. Incorporate these keywords when creating messaging on the product page to rank for targeted product-related keywords that increase the probability of a sale. Example 2: B2B (Business-to-Business) SEO Marketing Strategy For B2B or service-related businesses, focus SEO marketing efforts on ranking keywords related to service features, competitive advantages, and benefits to drive call-to-actions from visitors. The goal is to have potential prospects take the next step by filling out a contact or demo form to create qualified leads.
SEO marketing is a long-term digital marketing strategy. SEO content marketing, keyword research, and link building are three critical components of successful SEO marketing. A great place to start is to create insightful content that answers a frequently asked question or solves a common problem pertaining to your specific business niche. Then make the content discoverable by strategically implementing relevant keywords to the content and building proper internal and external backlinks.
Enrolled: 1 student
Duration: 4 Minutes
Lectures: 1
Level: Advanced