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Technical SEO Content Marketing Strategy to Increase Organic Website Ranking and Optimize SEO Content
The 2023 Complete Beginner's Guide for Businesses and Content Creators
Table of Contents
Top 6 Essential Technical SEO Content Marketing Strategies to Increase Organic Website Ranking
#1. Optimize SEO Content Marketing with Advanced SEO Keyword Research
Ranking for relevant keywords significantly increases SEO content optimization success. Search engines like Google index a website and pick up keywords within the content. Google then stores the data in its data centers. When someone searches for a specific keyword related to relevant content, Google will determine how a website should rank in search results pertaining to the keyword or phrase.
The Best Advanced SEO Keyword Research Tool to Improve SEO Content Marketing
Consequently, it is vital to do proper keyword research. Keyword-optimized content will bring more online traffic to a website organically. This is when you can capitalize on high search volume keywords with advanced keyword research tools like Semrush, and identify the exact words or phrases prospects use to look for your products and services through search engines.
Semrush
Best for SEO Marketing-
Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
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Audit webpages and suggest ideas to improve landing page health and SEO performance.
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Optimize a website for local searches to increase local customer traffic.
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Track daily changes of keywords important to marketing.
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Find unexploited opportunities to strengthen website backlink profile.
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Uncover all the keywords and content in competitors' SEO strategies.
#2. Present Accurate Data in the Content Improves SEO
Authoritative content based on accurate information gives credibility because credible research builds trust and helps you establish authority within a niche. Charts and graphs can organize quantitative content into one-glance visual presentations.
When you have a large amount of statistical data, present them in an easy-to-read visual format using infographics and charts.
Adobe Creative Cloud
Best for Creatives, Photography, Design, Video-
All-in-one creative suite of photography, video, design, and user experience tools.
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Help businesses create, source, and publish content across devices.
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Desktop and cloud applications such as Adobe Photoshop, InDesign, Premiere Rush, Illustrator, and much more.
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Access to Adobe stock images, videos, and audio files.
- Because the software is cloud-based, you will always receive the latest updated version at no additional cost.
- One low monthly price to use 20+ Creative Cloud apps.
- Adobe Creative Suite is the industry-standard design application bundle for graphics, visuals, and videography.
- Require a significant learning curve to become an expert user of products like Photoshop, Illustrator, and Premiere Pro.
#3. Avoid Google Penalties in SEO Content Marketing
Creating great content is a time-consuming process, especially when you are always doing your best to stay original and informative. Unfortunately, there really isn’t any way around it.
Google Penalizes Plagiarism and Spams
So what happens when websites plagiarize or get involved in scam tactics like keyword spamming? Google will penalize these websites and cause them to lose traffic and keyword rankings overnight. Learn more about Google algorithm updates and how to avoid Google penalties.
Publish Original Content
Taking responsibility, doing proper content research, and publishing original information on your website are imperative. Give credit when quoting research materials from other websites. Lastly, avoid shady tactics in SEO practice that jeopardizes your website’s ranking.
Shady Tactics to Avoid in SEO Content Marketing Practice
- Filling a webpage with irrelevant spam.
- Translate content from other websites and claims it as your own.
- Use program-generated content with little value.
- Participating in link farming scams.
- Hidden links, invisible text, or irrelevant keyword spam.
- Cloaking and content scraping.
- Creating harmful viruses, trojans, or other malicious behaviors on webpages.
Here is the full list of violations from Google Webmaster Guideline.
Watch a Message from Google Explaining Webspam Content Violations
#4. Mind the Meta Descriptions for Better SEO Content Marketing
A Meta description is the text within a Meta tag describing a specific webpage. Meta tags are HTML codes within webpages that describe the content of that page. They reside in the <head> section of a webpage.
Recommended Meta Description Length
It is recommended that the Meta description is within 155 characters or less. Keep Meta descriptions short and to the point. Staying within the word count limit helps to avoid meta descriptions getting cut off with “…” on search results pages.
Example of a Meta Tag
<meta name=" description" content=" Awesome Description Here, try to use 155 characters or less">
How to Write a Good Meta Description for SEO Content Marketing
A good Meta description gives visitors an overview of a landing page. In addition, it improves the click-through rate of a webpage when the meta description is a well-written snippet that piques visitor interest.
Top 3 Criteria of a Well-Written Meta Description
- Make the Meta descriptions stand out by focusing on creativity and user experience.
- Include a call-to-action in the Meta description that intrigues visitors to click the link and find out more.
- Improves SEO efforts by incorporating optimized keywords in the Meta description.
Meta Tags as an Essential Part of SEO Content Marketing User Experience
Although, as SEO practice evolves, Meta tag plays a more minor role in terms of ranking. However, it needs to be there to provide accurate page descriptions. Meta description is still an essential part of user experience for search queries.
#5. Keyword Optimize H1 and H2 Headings for SEO Content Marketing
Another on-page optimization element that lives in the <body> section of a webpage is the “H” heading. H1 and H2 tags are short for Heading 1 and Heading 2, respectively. They are HTML codes that determine the hierarchy of titles and sub-titles in content.
For example, the title will be an H1 and sub-title will be an H2.
Examples of H1 and H2 Headings
<head>
<h1>Create an Awesome Webpage Title Here </h1>
<h2>Here is a Subheading for Paragraphs</h2>
Keyword-Optimizing H1 and H2 Headings Improve Search Engine Optimization Effort
Headings make content easy to digest and skim. It also helps search engines to better perform crawling, indexing, and ranking of content. Keyword-optimize H1 and H2s are the prime SEO opportunities that improve the search ranking of webpages.
Include keywords in headings to help search engines identify and categorize content within a landing page so that your page receives better SEO results. However, don’t go overboard and keyword-stuff the headings because that adversely affects user experience.
How to Use H Headings to Improve SEO Content
H1: Main Heading
H1 heading is typically used for the webpage title. A good SEO practice is to have one main header per page. If you split a piece of content into multiple pages, you can apply H1 to every page title.
H2: Subheadings
H2 is used for section headings. Unlike H1, you can use H2 abundantly to separate paragraphs and content sections.
H3: Smaller Subheadings
H3 is considered a sub, subheadings used to improve the readability of content. Many web admins debate that anything beyond an H2 has little effect on SEO. We agree to put more emphasis on the H1 and H2s, and use H3s to organize, layer, and structure more complex content.
#6. Understand Query Deserved Freshness (QDF) to Boost SEO Content Marketing
Here is something interesting from Google. Whenever a topic suddenly becomes popular in search, Google bots will crawl the latest updates and temporarily boost it in search results for a period of time. This is called the Query Deserved Freshness algorithm. It can create a short-term opportunity to get your website noticed and potentially push your content to go viral.
Stay Proactive with Query Deserved Freshness
Take advantage of Query Deserved Freshness by staying on top of your business vertical’s breaking news and take the lead in sharing new information first. This works well when your breaking-news content closely matches the user search query intent. On top, having a higher domain authority will likely get your website to rank top positions in QDF search results.
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