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Ranking for relevant keywords significantly increases SEO content optimization success. Search engines like Google index a website and pick up keywords within the content. Google then stores the data in its data centers. When someone searches for a specific keyword related to relevant content, Google will determine how a website should rank in search results pertaining to the keyword or phrase.
Consequently, it is vital to do proper keyword research. Keyword-optimized content will bring more online traffic to a website organically. This is when you can capitalize on high search volume keywords with advanced keyword research tools like Semrush, and identify the exact words or phrases prospects use to look for your products and services through search engines.
Authoritative content based on accurate information gives credibility because credible research builds trust and helps you establish authority within a niche. Charts and graphs can organize quantitative content into one-glance visual presentations.
When you have a large amount of statistical data, present them in an easy-to-read visual format using infographics and charts.
Creating great content is a time-consuming process, especially when you are always doing your best to stay original and informative. Unfortunately, there really isn’t any way around it.
So what happens when websites plagiarize or get involved in scam tactics like keyword spamming? Google will penalize these websites and cause them to lose traffic and keyword rankings overnight. Learn more about Google algorithm updates and how to avoid Google penalties.
Taking responsibility, doing proper content research, and publishing original information on your website are imperative. Give credit when quoting research materials from other websites. Lastly, avoid shady tactics in SEO practice that jeopardizes your website’s ranking.
Here is the full list of violations from Google Webmaster Guideline.
A Meta description is the text within a Meta tag describing a specific webpage. Meta tags are HTML codes within webpages that describe the content of that page. They reside in the <head> section of a webpage.
It is recommended that the Meta description is within 155 characters or less. Keep Meta descriptions short and to the point. Staying within the word count limit helps to avoid meta descriptions getting cut off with “…” on search results pages.
A good Meta description gives visitors an overview of a landing page. In addition, it improves the click-through rate of a webpage when the meta description is a well-written snippet that piques visitor interest.
Although, as SEO practice evolves, Meta tag plays a more minor role in terms of ranking. However, it needs to be there to provide accurate page descriptions. Meta description is still an essential part of user experience for search queries.
Another on-page optimization element that lives in the <body> section of a webpage is the “H” heading. H1 and H2 tags are short for Heading 1 and Heading 2, respectively. They are HTML codes that determine the hierarchy of titles and sub-titles in content.
For example, the title will be an H1 and sub-title will be an H2.
Create an Awesome Webpage Title Here
Here is a Subheading for Paragraphs
Headings make content easy to digest and skim. It also helps search engines to better perform crawling, indexing, and ranking of content. Keyword-optimize H1 and H2s are the prime SEO opportunities that improve the search ranking of webpages.
Include keywords in headings to help search engines identify and categorize content within a landing page so that your page receives better SEO results. However, don’t go overboard and keyword-stuff the headings because that adversely affects user experience.
H1 heading is typically used for the webpage title. A good SEO practice is to have one main header per page. If you split a piece of content into multiple pages, you can apply H1 to every page title.
H2 is used for section headings. Unlike H1, you can use H2 abundantly to separate paragraphs and content sections.
H3 is considered a sub, subheadings used to improve the readability of content. Many web admins debate that anything beyond an H2 has little effect on SEO. We agree to put more emphasis on the H1 and H2s, and use H3s to organize, layer, and structure more complex content.
Here is something interesting from Google. Whenever a topic suddenly becomes popular in search, Google bots will crawl the latest updates and temporarily boost it in search results for a period of time. This is called the Query Deserved Freshness algorithm. It can create a short-term opportunity to get your website noticed and potentially push your content to go viral.
Take advantage of Query Deserved Freshness by staying on top of your business vertical’s breaking news and take the lead in sharing new information first. This works well when your breaking-news content closely matches the user search query intent. On top, having a higher domain authority will likely get your website to rank top positions in QDF search results.
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