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Internal link building is essential to establishing website architecture and improving SEO (Search Engine Optimization) keyword ranking. When Google sends bots to crawl and index a website, there should be a clear path that directs the bot to identify every page of this website.
A proper link path should start with a website’s main navigation links and trickle down to every existing webpage. Imagine a funnel that starts from the top (your main navigation) and extends coverage to the rest of the website.
Let’s discuss the best internal link building strategies to improve SEO and increase webpage search visibility.
Content optimization is the foundation of successful digital marketing strategies. Likewise, effective link building is achieved on the basis of having authentic and high-quality content. Informative and well-organized content shows search engines that your website is an expert in the industry.
Here are the top content strategies to boost internal SEO link building efforts.
Strategy 1: Research content topics that are proven to be well-received by your core audience.
Strategy 2: Align marketing goals with content planning. It’s a good idea to keep a content calendar with a plan and topics you want to cover short-term and long-term.
Strategy 3: Incorporate a variety of content forms. In addition to blocks of text and pictures, try mixing up different content like the examples below:
Learn more about the top content marketing strategies to improve SEO.
After publishing great content on your website, be sure to have your content appropriately indexed by Google. While Google automatically crawls the internet for new content, you can also perform a manual push to have your content indexed faster through Google Search Console.
Include relevant keywords in Meta descriptions to index content and improve its search visibility. Meta descriptions are text within a Metatag (HTML codes contained in a webpage). A good Meta description accurately describes the content of a webpage in a short statement. It is also recommended for Meta descriptions to be within a 155 characters limit.
Give the Webpage a Good Title
Learn more about how to optimize Meta descriptions and create Meta tags in our technical SEO lesson.
Including internal links in website content and navigation helps to build a better visitor journey that guides prospects and customers to additional related content within your website. Internal linking improves the user experience and increases page views per user session.
When visitors land on the home page, they will likely click on the navigation links or other call-to-action that guides them to the main content. Strategically placed internal links with keywords can potentially increase page views from each visitor and pass link authority from one landing page to the next.
For example, let’s say your website sells candy, and you want to expand the list of targeted keywords you rank for to increase the visibility of different product pages.
Consider keywords outside the “candy” category and open up new long-tail keyword markets such as the three examples below. Include these keywords in your website navigation or other anchor text links to enhance the visitor journey.
Here are a few examples of anchor linked keywords Related to a Product Category Like “Candy.”
Link building is easier to accomplish when you have content authority. One way to improve content authority is to optimize content with relevant internal links.
Leverage advanced SEO tools to uncover lucrative head term and long-tail keywordswith more definitive user intent behind the search terms. These anchor text linked keywords can scale your overall SEO link building efforts over time.
Internal anchor text links with keywords are head terms or long-tail keywords pointing to additional webpages on the same website. Strategic distribution of anchor text with keywords improves the internal content structure.
The goal is to organically incorporate keywords that your prospects and customers use to look up your business online. However, avoid overstuffing content with anchor text or keyword links. It can backfire and hurt the overall SEO ranking.
Google attributes link value by assessing the quality of content published on your website. Optimizing landing pages with value-added, engaging, and credible content enhances internal link authority. When the content provokes interest, successful link building will naturally follow.
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