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Introduction to Social Media Marketing to Increase Brand Awareness and Strengthen Social Media Content Engagement

The 2022 Complete Beginner's Guide for Businesses and Content Creators

Introduction to Social Media Marketing to Increase Brand Awareness and Strengthen Social Media Content Engagement

Table of Contents

In the digital marketing space, we have moved beyond cliché sales pitches or scripted commercials and moved into the era of social media marketing. Social media has enabled businesses to engage in more meaningful conversations with their customers and establish brand awareness online.

Why Social Media Marketing Strategy is an Important Part of Digital Marketing

Today, social media has become one of the most important channels of marketing outreach for businesses to build brand authority and awareness. With the proper planning, strategies, and tools, social media can help businesses acquire new prospects and nurture existing customers in a cost-effective way.

Social media marketing is critical to capturing and engaging new and returning website traffic by enabling direct interactions between brands and their audience. Social media platforms offer valuable opportunities for brands to communicate and receive customer feedback to improve digital marketing strategies in the long run.

Benefits of Social Media Marketing

Businesses can develop a more substantial brand presence amongst their customers and generate public interest on social media. Companies are not only being recognized for their products and services but more so for their brand image, mission, and value. Furthermore, brand awareness is not the only gain social media brings for businesses. Here are some of the valuable insights businesses can uncover from being on social media.

Top 3 Benefits of Social Media Marketing

  • Direct customer feedback
  • Receive first-hand user experience reviews
  • Product or service level improvement recommendations

Claim Brand Presence Through Social Media Marketing

Take advantage of free brand marketing by setting up different social media accounts for your business and test-drive each platform. Look into the backend analytics data to identify which platforms work best for your business needs. Here are 8 of the most popular social media networks to consider.

Top 8 Most Popular Social Media Networks for Businesses

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • TikTok
  • LinkedIn
  • Pinterest
  • Yelp

How to Improve Business Social Media Profiles

After claiming your social accounts, the first step is to ensure you have completed as much information as possible within the profiles. Include contact information, website, and images where applicable.

Top 3 Tips to Improve Business Social Media Profile Strength

Tip #1. Always Complete the "About" Section on Social Media Profile

Complete the “about” section on your social media profile helps visitors know right away what your business has to offer.

Tip #2. Showcase the Unique Aspects of Your Business on Social Media

Make your social media profile memorable by showcasing the most interesting aspects of your business, whether it is the company’s history or your unique mission statement.

Tip #3. Add Visual Appeal to Your Social Media Profiles

Visual elements play a big part in social media marketing success. Share pictures, infographics, and videos regularly on your social media account to improve visitor engagement.

How to Improve Content Engagement Through Social Media Marketing Strategy

One of the best tips for winning followers on social media is to share quality content consistently. Shares can be anything from a new product release to a business update. Here are the three helpful strategies to boost social media content engagement.

Top 3 Strategies to Improve Social Media Marketing Content Engagement

Strategy #1. Build Emotional Connection Through Social Media Content Sharing

Social media is one of the best channels to build emotional connection and rapport with your core audience. Take advantage of the platform’s large audience reach to create more meaningful social connections. 

Strategy #2. Create Content that Fires Up a Common Passion

Create content that resonates and aligns with your core audience’s common passion. Build an online community for your followers on social media who share the same interest. 

Strategy #3. Strengthen Brand Value via Social Media Marketing

Be vocal about your brand value, mission, and vision on social media to strengthen core audience brand loyalty. Associate your brand with positive social causes for followers to rally around. 

Continue the Learning Journey with StatusFocus Digital Marketing Academy

Get the latest digital marketing strategy playbook to create practical, actionable, and programmatic marketing campaigns that drives positive business outcomes. You can tailor these effective strategies to boost brand authority, increase online visibility and generate quality demand for your business.

Master the fundamentals of digital marketing, including SEO, SEM, and social media marketing, for free with StatusFocus Digital Market Academy. Learn how to successfully drive long-term digital marketing campaigns and create predictable lead generation for your business website, e-commerce store, or content platform.

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