Social media strategy is an effective digital marketing method for businesses to build brand awareness and gain new market exposure. Social media networks are cost-effective channels for businesses to expand their follower base, acquire new prospects, and nurture existing customers. This lesson will discuss creative social media strategies to market to your ideal customer profiles and win more followers.
Actively participate in online groups by finding communities relevant to your business segment on social media platforms like Facebook or LinkedIn. Offer valuable insights by keeping constructive communication going with members. Give helpful and genuine responses to support the communities. These are excellent opportunities to gain leads and referrals while expanding market reach.
Incentivize your social media followers with exclusive discounts and promotions. Even if your business is not product based, there are still perks you can offer followers as part of an ongoing social media marketing campaign.
Take advantage of analytics data such as Facebook Insights to better strategize social media promotions based on your follower demographics, trends, and preferences.
You can run the same promotion across all social media platforms or tailor different campaigns for each social network. Take it one step further by cross-promoting content on different social media accounts.
For example, Share a Facebook post on Instagram, and ask your Instagram followers to like your Facebook page.
Use advanced social media management tools like Hootsuite to plan, schedule, and push social posts simultaneously across multiple platforms. Hootsuite offers Google Analytics integration and provides comprehensive trend reporting as well as detailed social media visitor engagement reports. Take advantage of these insights and save time by tackling social media marketing as one effortless operation.
Running a contest is a great way to gain followers through incentive offerings. With contests, you have the added value of improved visitor engagement and brand awareness.
You also have the opportunity to ask participants to share their user experience and provide feedback on products or services as part of the contest criteria. Hosting a contest is a quick win-win strategy to receive more traction on social media and promote brand loyalty by giving back to your customer base.
Holiday promotions boost sales and attract new followers on social media. They are great opportunities for businesses to be creative with content and expand into new markets. Make every holiday sale a conversation starter on social media. Tag the relevant event or holiday to receive extra exposure. Remember to keep these social campaigns relatable to your audience.
Content is the core of social media marketing because engaging content creates conversation. The success of a social media post is measured by its ability to capture interest and turn it into a lead or a sales conversion.
Bring the social media post engagement traffic back to your website by linking relevant and informative content, which helps visitors better understand your product, service, and brand value. Learn more about how to optimize content for better website conversion.
Certain topics generate more engagement on social media based on your unique business segment. Use tools like Google Trends and Hootsuite to identify trending topics that work well within your niche. You can turn on notifications for trends gaining momentum in Hootsuite and be the first to share the news.
These tools also provide advanced analytics to improve market research and gain visitor insights that enhance social media engagement results. As your business gain more authority on social media, your content will receive more shares and followers.
Sharing peer content is another effective technique to gain more social media followers. Sharing insightful posts from other authoritative leaders in your industry can benefit your followers by giving them a fresh take on a topic.
Include your own constructive opinions and sentiments when reposting and referencing someone else’s content, and give full credit to the author. You can observe a higher chance of receiving shares and follows when you genuinely interact with other industry leaders on social media.
According to Hubspot, social media posts with visuals are the most widely used content that increases visitor engagement. Creative visuals, such as photos and videos, are more effective in getting your message across to an audience than text-only content. Unique visuals enhance user experience, and people are more likely to resonate and share the content that catches their attention.
Charts and infographics can be compelling visual aids to present a topic more expressively on social media. You can convert any text or data content into visual presentations with tools like Adobe Photoshop and Illustrator. Infographics and charts work exceptionally well on Pinterest and LinkedIn to improve social media visitor engagement.
Videos have become digital marketers’ ideal choice for product and service demos as they effectively deliver show-and-tell content. According to Adobe, 51.9% of marketing professionals worldwide believe videos are the content with the best ROI (Return on Investment). Retailers also observe a 40% increase in purchases as a result of having videos. Tiktok is a prime example of social media success with short video content.
Call-to-actions make conversion happen. This action can range from making a purchase, subscribing to newsletters, taking a survey, or visiting a specific landing page. The call-to-action itself can be in the form of text links, buttons, or URL-embedded images. One of the best strategies to get more followers with call-to-action is to make your website content sharable on social media with one click.
Free apps like AddThis can be easily plugged into any CMS (Content Management System) like WordPress, which toggles social media icons on every webpage, allowing content sharing to social media with a single click.
The often neglected cover page image on your social media profile is actually an excellent space to improve branding. It is usually the first visual visitors see when they land on your social media page.
According to Xerox, the world’s leading printing solution, color can improve brand recognition and gain leadership by up to 80%, making an impression 39% more memorable. So use colorful and captivating visuals as the cover page image that represent your brand. Use this space to showcase the latest promotions as it is the perfect top-position marketing real estate to show off your brand.
Promoting your social media profiles through email campaigns is another great way to encourage existing customers to follow you on social media.
Make it even more enticing for customers to follow you on social media by throwing in an incentive. For example, you can create an email campaign with an exclusive promotion of “10% off when you follow us on Instagram!”
Is Friday better than Wednesday to post on social media? Should you post at 8 am or 8 pm? The answer is different for every business and industry because predicting the best post timing that creates the most engagement depends on your own analytics data.
Timing your social media posts opens up more opportunities to gain followers. Use in-app analytics like Facebook Insights along with Google Analytics to identify the peak hours with the most active visitors on both your website and social media pages. Consider combining the data with Hootsuite Insight and the post scheduling function to push out new content during the peak activity hours.
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