Digital Marketing Cost Calculator

You can start a website and get the basic services at a low cost. (Refer to our estimated cost breakdown below in How Much Does It Cost to Start a Website.) We recommend owning your domain name and using a managed hosting service to build a website. You can have complete ownership and control of your digital assets to scale your online presence without limitation.

The average cost to start a website is approximately a minimum of $300 per year. This estimated cost includes an average of $15 per year for owning a domain name and other add-on features. Plus, a starting cost of about $300 per year for a website hosting service based on website traffic volume.

Free or one-size-fits-all website hosting solutions usually do not grant you ownership of your online assets, such as the domain name, or could pose limitations on website traffic, digital marketing scalability, and overall online marketing strategy. Some one-size-fits-all website hosting solutions may offer basic digital marketing services but may not provide tailored, scalable solutions that grow with your business long term.

Absolutely, yes. A website is the best platform for businesses and content creators to drive lead generation, build brand awareness, nurture existing customers, and outreach to new target markets. A website allows you to grow an online presence for your products and services while converting prospects to ready-to-buy customers.

SEO, or Search Engine Optimization, is the strategy of gaining “organic” or natural rankings for search queries related to a website in search engines like Google and Bing. When SEO is done correctly, webpage ranking increases in search results, which drives more potential demand to a website over time. Best of all, SEO brings free traffic to a website, so it works effectively even with a limited budget.

Properly implemented SEO or search engine optimization strategy brings free traffic to a website. More importantly, SEO marketing improves search visibility and keyword ranking related to a product or service, significantly lowering the cost of customer acquisition in the long run. Over time, a website can consistently receive organic traffic through a broad category of keywords and drive more online demand.

Here are two examples of how different businesses can successfully implement SEO marketing through SEO keyword research strategy. Example 1: B2C (Business-to-Consumer) SEO Marketing Strategy For B2C product-selling businesses, focus SEO marketing on winning keywords that describe the product well and highlight its value. Incorporate these keywords when creating messaging on the product page to rank for targeted product-related keywords that increase the probability of a sale. Example 2: B2B (Business-to-Business) SEO Marketing Strategy For B2B or service-related businesses, focus SEO marketing efforts on ranking keywords related to service features, competitive advantages, and benefits to drive call-to-actions from visitors. The goal is to have potential prospects take the next step by filling out a contact or demo form to create qualified leads.

SEO marketing is a long-term digital marketing strategy. SEO content marketing, keyword research, and link building are three critical components of successful SEO marketing. A great place to start is to create insightful content that answers a frequently asked question or solves a common problem pertaining to your specific business niche. Then make the content discoverable by strategically implementing relevant keywords to the content and building proper internal and external backlinks.

SEM stands for search engine marketing. SEM is an effective digital marketing strategy of keyword bidding for paid advertising spaces on search result pages. Relevant keywords and prime advertising real estate can quickly drive traffic to a website. Search engine marketing provides businesses with opportunities to gain exposure to be in front of ideal customers and capture more addressable markets.

SEM, or search engine marketing, works by displaying paid ads on search result pages that target a curated group of audience. Depending on the industry, the cost or pay-per-click of keyword bidding can vary for the ad. Create SEM marketing ads that have a benefit and clear call-to-action to increase engagement and drive visitors back to the website.

SEM, or search engine marketing, is one of the fastest ways to get businesses found online within an allotted marketing budget. For example, if a startup wants to create awareness around a new product, SEM can increase search traffic quickly. Search engine marketing fast-tracks a new business’s online exposure by strategically displaying ads to the relevant target audience.

Businesses can gain more brand awareness amongst their customers and generate public interest through social media marketing. With strategic social media marketing, companies can improve their brand image, share their mission and value with the targeted audience while marketing their products and services. To summarize, here are the top benefits of social media marketing. Top 3 Benefits of Social Media Marketing 1. Build emotional connections. 2. Share content that fires up a common passion. 3. Strengthen the brand value.

Social media marketing is critical to capturing and engaging new and returning website traffic by enabling direct interactions between brands and their audience. Social media platforms offer valuable opportunities for brands to communicate and receive customer feedback that improves digital marketing strategies in the long run.

Social media marketing strategy is integral to the overarching digital marketing strategy that drives more online demand and increases brand awareness. Social media marketing strategy requires a goal-oriented game plan outlining practical steps to create visibility and drive awareness online.

While it is easy to claim a social media presence, result-driven social media marketing is not a short-term game plan. Effective social media strategy takes time to see positive results and requires consistent effort. Social media has become a critical channel of marketing outreach for businesses to build brand awareness. So, it is imperative to have proper planning, strategies, and tools in place to acquire new prospects while nurturing existing customers in a cost-effective way through social media marketing.