2021 Best Digital Marketing Tools and Resources Increase Web Traffic Build Brand Awareness Increase ROI

From free to low-cost digital marketing tools and resources, compare the right tools and find one that fits your needs.

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2021 Best Blogging Tools and Resources

Web Hosting for WordPress

WP Engine

WPEngine

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Start Immediately to Host Your Blog
Starting Price
$25/Mon. Billed Annually
Intro Offer
3 Months Free

Product Details

  • Managed web hosting service designed for WordPress
  • 1.2 million websites are hosted through WP Engine
  • Stop worrying about tech stack, server security, updates, or server-side optimizations, WP Engine takes care of it
  • Latest and fastest technology, so you can deliver high performance digital experiences
  • WP Engine is constantly investing to render the best possible secure environment for your business
  • World-class WordPress experts that save you time and money

Our Take

Pros Cons
  • 100% Focused on WordPress
  • Quality 24/7/365 Customer Support
  • Automatic WordPress Core Updates
  • Free CDN (Content Delivery Network)
  • Free SSL (Secure Sockets Layer) Certificates
  • Integrated Web Speed Performance Tools
  • Uptime Protection
  • Automated Daily Backups
  • Development, Staging, and Production Environments
  • Managed Core Updates and Patches
  • Threat Detection and Blocking
  • Disaster Recovery
  • Managed hosting only, does not include domain name registration

Domain Name

Google Domain

Google Suite

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Start Immediately to Claim Your Domain Name
Starting Price
$12/Year for .com Domain
Intro Offer
N/A

Product Details

  • Domain name registrater powered by Google
  • A range of tools to make your life easier: Domain sharing, Fast multi-domain registration, DNS Export
  • Get Google reliability, security, and performance so you can scale your business like a pro
  • Save time with integrations from other Google tools and trusted partners

Our Take

Pros Cons
  • Choose from more than 300 domain endings
  • Get 24/7 Google support from real humans
  • Domains start at $9/year
  • Email forwarding, privacy protection, one-click DNSSEC, Google 2-Step Verification, and more included
  • Experience speed and security using DNS servers that run on Google infrastructure with 24/7 support
  • Choose from more than 300 domain endings. From .com to .photography to .cafe
  • Domain name registrar only, does not include managed web hosting

Blog and Website WordPress Templates

Divi by Elegant Themes

Elegant Theme Divi

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Start Immediately to Create Your Blog
Starting Price
$12/Year for .com Domain
Intro Offer
10% Off

Product Details

  • Divi isn’t just a WordPress theme, it’s a complete design framework that allows you to design and customize every part of your website from the ground up
  • You have control over everything down to the finest detail. Create the perfect websites or blogs for you
  • Divi isn’t just an easy-to-use website builder for beginners, it’s an advanced design system that can help take your team’s work flow to the next level

Our Take

Pros Cons
  • 800+ pre-made designes
  • 100+ full website packs
  • Complete Design Control Over Everything through drag and drop visual builder
  • Responsive Editing
  • Quick Page Creation
  • History, Auto Saves & Browser Backups
  • Access 100’s of Divi Extensions
  • 24/7 support

2021 Best SEO Marketing Tools and Resources

Track SEO Performance

Semrush

Best SEM and SEO Tool Semrush

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Once You Launch Your Blog or Website
Starting Price
$99.95/Mon. Billed Annually
Intro Offer
Save 16% when Billed Annually

Product Details

  • Discover all the best keywords to target and bring traffic to your site through Semrush keyword research tool
  • Audit your pages and get ideas to improve their health and SEO performance
  • Optimize your site for local searches and get more local customers
  • Track daily changes of your target keywords in your target location
  • Find unexploited opportunities to strengthen your backlink profile
  • Find all of the keywords and content in your competitor’s strategy

Our Take

Pros Cons
  • Track hundreds of relevant keywords and their Google rankings on a daily basis
  • Easily research keywords that have search volume relevant to your blog or website
  • Page-by-page SEO analysis to help you improve organic rankings
  • Does not include social media analytics

Free SEO Tool

Google Search Console

Google Search Console

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Once You Launch Your Blog or Website
Starting Price
$0
Intro Offer
N/A

Product Details

  • Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results
  • Optimize your content with Search Analytics
  • Get your content on Google
  • Get alerted on issues and fix your site
  • Understand how Google Search sees your pages

Our Take

Pros Cons
  • Deep insights into how Google views your blog or website
  • Understand what pages are indexed or not indexed 
  • Receive page-by-page error report to diagnose and resolve indexing issues
  • Receive search data analytics on keywords your blog or website ranks for from impressions, clicks, and average rankings

Free Website Traffic Analytics Tool

Google Analytics

Google Analytics

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Once You Launch Your Blog or Website
Starting Price
$0
Intro Offer
N/A

Product Details

  • Get fast answers to questions about your analytics data, uncover insights about how your business is performing, and tap into sophisticated modeling capabilities
  • Understand how customers are interacting with your site and apps, and easily share insights across your organization with a variety of reporting tools
  • Analytics provides many ways to access, organize, and visualize your data to suit your business needs
  • Analytics helps your organize and manage your data
  • Make smarter marketing decisions informed by your data
  • Analytics is designed to work seamlessly with other Google solutions and partner products, saving your time and increasing efficiency

Our Take

Pros Cons
  • Receive deep insights into the traffic visiting your blog or website such a demographic and technographic data
  • Understand where the engagements are page-by-page such as conversions or drop offs
  • Build custom reports to analyze traffic by marketing campaigns
  • Easily integrate with Google Ads and Google Search Console to layer additional data to your SEM and SEO performance
  • Enterprise version of the software is upwards of $100,000

2021 Best SEM Marketing Tools and Resources

Research Keyword and Gain Advertising Insights

Semrush

Best SEM and SEO Tool Semrush

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Once You Launch Your Blog or Website
Starting Price
$99.95/Mon. Billed Annually
Intro Offer
Save 16% when Billed Annually

Product Details

  • Discover all the best keywords to target and bring traffic to your site through Semrush keyword research tool
  • Audit your pages and get ideas to improve your SEM performance
  • Find all of the keywords and content in your competitor’s strategy
  • Research your competitors to uncover display ad and search campaigns

Our Take

Pros Cons
  • Track hundreds of relevant keywords and their Google CPC pricing on a daily basis
  • Easily research keywords that have search volume relevant to your blog or website
  • Get competitive research on SEM and display ads
  • Does not include social media analytics

Free SEM Tool

Google Ads

Google Ads

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Once You Launch Your Blog or Website
Starting Price
Your Monthly Advertising Budget
Intro Offer
N/A

Product Details

  • Get in front of customers when they’re searching for businesses like yours on Google Search
  • Only pay for results, like clicks to your website or calls to your business
  • Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours
  • Google ads give you control over your advertising budget. Set a monthly budget cap, and never go over it. Plus, you can pause or adjust your spend anytime

Our Take

Pros Cons
  • Show up instantenously when your potential customers are searching for a product or service like yours on Google
  • Use Google’s machine learning technology to optimize the best advertising titles and descriptions to attract new customers
  • Take full control of your ad messaging and offers
  • Easily optimize and control advertising spend by targeting customers through devices, date and time, and location
  • Depending on your industry and who your competitors are, price on CPC (Cost-Per-Click) keywords can get expensive

Free SEM Tool

Microsoft Bing Ads Webmaster Tools

Bing Ads

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Once You Launch Your Blog or Website
Starting Price
$0
Intro Offer
N/A

Product Details

  • Have more than one income stream by monitizing your blog
  • Blog about your passion
  • Educate your audience
  • Improve your brand awareness

Our Take

Pros Cons
  • Show up instantenously when your potential customers are searching for a product or service like yours on Bing
  • Take full control of your ad messaging and offers
  • Easily optimize and control advertising spend by targeting customers through devices, date and time, and location
  • Depending on your industry and who your competitors are, price on CPC (Cost-Per-Click) keywords can get expensive

2021 Best Social Media Marketing Tools and Resources

Schedule Posts Across Major Social Networks with Insights to User Engagement

Hootsuite

Hootsuite

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Once You Launch Your Blog or Website
Starting Price
$49/Mon
Intro Offer
Free 30-Day Trial

Product Details

  • Managed your social media accounts all in one place
  • Create and schedule posts across all social media platforms
  • Easily plan upcoming campaigns
  • Stay on top on incoming message from all the social platforms
  • Analyze your results and measure your social media engagement across all platforms

Our Take

Pros Cons
  • Schedule your marketing posts across Facebook, Twitter, Instagram, LinkedIn, and Pinterest all from one platform
  • Through one dashboard, analyze all your social posts engagement
  • Plan ahead for any upcoming marketing campaigns
  • API integration with LinkedIn does not allow you to use the @person tag

Discover Popular Social Media Topics

Buzzsumo

Buzzsumo

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Once You Launch Your Blog or Website
Starting Price
Free. 10 Free Searches a Month
Intro Offer
Save 20% when Billed Annually for Subscriptions

Product Details

  • Get popular content ideas by browsing topics, trends and forums across social media networks like Facebook, Twitter, and Pinterest
  • Discover trending topics that have viral hits for any topic idea
  • Explore similar popular topics or keywords to help kickstart your research

Our Take

Pros Cons
  • Quickly find top trending content across most social networks
  • Offer a free plan with 10 monthly free searches
  • Find the right influencers specifci to your marketing needs

Create Social Media Sharing Functions

AddThis

AddThis

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Once You Launch Your Blog or Website
Starting Price
$0
Intro Offer
N/A

Product Details

  • Make your content and webpages shareable through social media with share buttons
  • Create lifetime fans through social media follow buttons
  • Increase traffic through link promotion by creating a call-to-action and drive visitors to any page you wan to promote
  • Grow your user base through list building by collecting email addresses
  • Reduce bounce rate by engage readers with your most popular content

Our Take

Pros Cons
  • Plugin is free
  • Allow your audience to easily share content or web pages on popular social media networks
  • Add follow buttons and increase your fan base

Free Social Media Campaign Tracking Tool

Google Analytics

Google Analytics

StatusFocus Rating

(5/5)
Experience Level
Beginners
Prior Experience Required
No
Recommended Starting Timeframe
Once You Launch Your Blog or Website
Starting Price
$0
Intro Offer
N/A

Product Details

  • Get fast answers to questions about your analytics data, uncover insights about how your business is performing, and tap into sophisticated modeling capabilities
  • Understand how customers are interacting with your site and apps, and easily share insights across your organization with a variety of reporting tools
  • Analytics provides many ways to access, organize, and visualize your data to suit your business needs
  • Analytics helps your organize and manage your data
  • Make smarter marketing decisions informed by your data
  • Analytics is designed to work seamlessly with other Google solutions and partner products, saving your time and increasing efficiency

Our Take

Pros Cons
  • Receive deep insights into the traffic visiting your blog or website such a demographic and technographic data
  • Understand where the engagements are page-by-page such as conversions or drop offs
  • Build custom reports to analyze traffic by marketing campaigns
  • Enterprise version of the software is upwards of $100,000