2022 Best Digital Marketing Tools
From free to low-lost digital marketing tools, compare the right marketing technology tools and explore the one that fits your business needs.
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Best Website Tools and Resources
WPEngine Pros and Cons
Pros
- 100% focused on WordPress.
- Quality 24/7/365 customer support.
- Automatic WordPress core updates.
- Free CDN (Content Delivery Network.)
- Free SSL (Secure Sockets Layer) certificates.
- Integrated web speed performance tools.
- Uptime protection.
- Automated daily backups.
- Development, staging, and production environments.
- Managed core updates and patches.
- Threat detection and blocking
- Disaster recovery.
Cons
- Provide managed web hosting service only.
- Do not provide domain name registration service.
WPEngine
Best for Web Hosting
$
25
Monthly
-
A fully managed web hosting service designed for WordPress.
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More than 1.2 million websites are hosted through WPEngine.
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Peace of mind with tech stacks, server security, updates, or server-side optimizations. WPEngine takes care of them.
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The latest and fastest technology to deliver seamless, high-performance digital experiences.
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WPEngine is constantly investing in rendering the best possible secure environment for all businesses online.
Sign Up Now
on WPEngine's Website
Featured
Google Domain Pros and Cons
- Choose from more than 300 domain endings. From .com to .photography to .cafe.
- Get 24/7 Google support from real humans.
- Domains start at $9 per year, which is a cost-effective option.
- Include email forwarding, privacy protection, one-click DNSSEC, Google 2-Step Verification, and more.
- Experience speed and security using DNS servers that run on Google’s infrastructure with 24/7 support.
- Provide domain name registrar only.
- Do not include managed web hosting service.
Google Domain
Best for Domain Name
$
12
Annually
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Reliable domain name registrar powered by Google.
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Provide a range of tools to make life easier: domain sharing, fast multi-domain registration, DNS export, etc.
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Come with Google's reliability, security, and top performance to scale any business online.
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Save time with integrations with other Google tools and trusted partners.
Sign Up Now
on Google Domain's Website
Featured
Elegant Themes Divi Pros and Cons
- 800+ pre-made designes.
- 100+ fully integrated website design packs.
- Complete design control over every web design element through the drag-and-drop visual builder.
- Responsive editing.
- Quick page creation.
- History, autosaves, and browser backups.
- Access hundreds of Divi extensions.
- 24/7 support.
- Advance customizations require web developers help
Elegant Themes
Best for WordPress Template
$
249
Lifetime Access
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A complete design framework that enables design and customization for every part of a website from the ground up.
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Complete control over everything web design related, down to the finest detail, to create the perfect website.
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Divi website builder is not limited to beginners. It is an advanced design system that has the ability to scale large projects and design website workflows to the next level.
Sign Up Now
on Elegant Theme's Website
Hubspot Pros and Cons
- Free to start up with up to 2,000 marketing contacts.
- Simple to sophisticated marketing automation and orchestration scalable for any marketing team.
- A plethora of integrations with other commonly used marketing technology stacks.
- Excellent customer support from phone, email, and self-help documentation, to community support.
- Can become overwhelming for startups with a variety of different sales and marketing tools Hubspot offers. The best approach is always to start small and simple first.
- Limited flexibility and customizations for complex marketing use cases.
Hubspot
Best for CRM
$
45
Monthly
-
All-in-one CRM (Customer Relationship Management) for sales, marketing, and customer service
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Attract leads through marketing with SEO, social media, live chat, video, and ad tracking.
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Convert visitors into leads by personalizing landing pages, building forms quickly, executing email marketing campaigns, handling marketing automation, and more.
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Translate data into strategies that move the needle with marketing analytics, slice and dice into custom objects, and bi-directional Salesforce integration.
Sign Up Now
on Hubspot's Website
Featured
Adobe Creative Cloud Pros and Cons
- Because the software is cloud-based, you will always receive the latest updated version at no additional cost.
- One low monthly price to use 20+ Creative Cloud apps.
- Adobe Creative Suite is the industry-standard design application bundle for graphics, visuals, and videography.
- Require a significant learning curve to become an expert user of products like Photoshop, Illustrator, and Premiere Pro.
Adobe Creative Cloud
Best for Creatives, Photography, Design, Video
$
84
99
Monthly -
All-in-one creative suite of photography, video, design, and user experience tools.
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Help businesses create, source, and publish content across devices.
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Desktop and cloud applications such as Adobe Photoshop, InDesign, Premiere Rush, Illustrator, and much more.
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Access to Adobe stock images, videos, and audio files.
Sign Up Now
on Adobe's Website
Grammarly Pros and Cons
Grammarly
Best for Grammar and Sentence Improvement Structure
$
12
Monthly
-
Get real-time grammar and spelling correction online, through a browser extension, and on word document
-
Help guide the tone and voice of the content
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Provides explanation on why words or phrases need to be changed
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Improve writing over time with suggested grammar and punctuation changes
Sign Up Now
on Grammarly's Website
Best SEO Marketing Tools and Resources
Semrush Pros and Cons
Semrush
Best for SEO Marketing
$
99
95
Month -
Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
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Audit webpages and suggest ideas to improve landing page health and SEO performance.
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Optimize a website for local searches to increase local customer traffic.
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Track daily changes of keywords important to marketing.
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Find unexploited opportunities to strengthen website backlink profile.
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Uncover all the keywords and content in competitors' SEO strategies.
Sign Up Now
on Semrush's Website
Featured
Product Details
- Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results
- Optimize your content with Search Analytics
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Get your content on Google
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Get alerted on issues and fix your site
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Understand how Google Search sees your pages
- Deep insights into how Google views your blog or website
- Understand what pages are indexed or not indexed
- Receive page-by-page error report to diagnose and resolve indexing issues
- Receive search data analytics on keywords your blog or website ranks for from impressions, clicks, and average rankings
- There is a limit of 1,000 keywords Google Search Console will track
Google Search Console
Best for SEO Marketing
$
0
-
Beginner's experience level
-
No prior experience required
-
Start Immediately to track SEO performance
Sign Up Now
on Google Search Console's Website
Google Analytics Pros and Cons
- Receive deep insights into the traffic visiting your blog or website such a demographic and technographic data
- Understand where the engagements are page-by-page such as conversions or drop offs
- Build custom reports to analyze traffic by marketing campaigns
- Easily integrate with Google Ads and Google Search Console to layer additional data to your SEM and SEO performance
- Enterprise version of the software is upwards of $100,000
Google Analytics
Best for Web Traffic Analytics
$
0
-
Get fast answers to questions about your analytics data, uncover insights about how your business is performing, and tap into sophisticated modeling capabilities
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Understand how customers are interacting with your site and apps, and easily share insights across your organization with a variety of reporting tools
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Analytics provides many ways to access, organize, and visualize your data to suit your business needs
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Analytics helps your organize and manage your data
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Make smarter marketing decisions informed by your data
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Analytics is designed to work seamlessly with other Google solutions and partner products, saving your time and increasing efficiency
Sign Up Now
on Google Analytic's Website
Best SEM Marketing Tools and Resources
Semrush
Best for SEM Marketing
$
99
95
Monthly -
Discover all the best keywords to target and bring traffic to your site through Semrush keyword research tool.
-
Audit webpages and suggest ideas to improve SEM performance.
-
Uncover all of the keywords and content in competitors'SEM strategies.
-
Research competitors to uncover their display ads and SEM marketing campaigns.
Sign Up Now
on Semrush's Website
Featured
Google Ads Pros and Cons
- Show up instantenously when your potential customers are searching for a product or service like yours on Google
- Use Google’s machine learning technology to optimize the best advertising titles and descriptions to attract new customers
- Take full control of your ad messaging and offers
- Easily optimize and control advertising spend by targeting customers through devices, date and time, and location
- Depending on your industry and who your competitors are, price on CPC (Cost-Per-Click) keywords can get expensive
Google Ads
Best for SEM Marketing
$
0
-
Get in front of customers when they’re searching for businesses like yours on Google Search
-
Only pay for results, like clicks to your website or calls to your business
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Your search engine marketing ad appears on Google at the very moment someone is searching for products or services like yours
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Google Ads give you control over your advertising budget.
-
Set a monthly budget cap, and never go over it.
-
Plus, you can pause or adjust your spend anytime
Sign Up Now
on Google Ad's Website
Bing Ads Pros and Cons
- Show up instantenously when your potential customers are searching for a product or service like yours on Bing
- Take full control of your ad messaging and offers
- Easily optimize and control advertising spend by targeting customers through devices, date and time, and location
- Depending on your industry and who your competitors are, price on CPC (Cost-Per-Click) keywords can get expensive
Bing Ads
Best for SEM Marketing
$
0
-
Get in front of customers when they’re searching for businesses like yours on Bing Search
-
Only pay for results, like clicks to your website or calls to your business
-
Your search engine marketing ad appears on Bing at the very moment someone is searching for products or services like yours
-
Bing Ads give you control over your advertising budget.
-
Set a monthly budget cap, and never go over it.
-
Plus, you can pause or adjust your spend anytime
Sign Up Now
on Bing Ad's Website
Hootsuite Pros and Cons
- Schedule marketing posts from a conveniently managed platform across Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Analyze social post engagements through one dashboard.
- Ability to plan ahead for any upcoming marketing campaign.
- API integration with LinkedIn does not allow you to use the @person tag
Hootsuite
Best for Scheduling Social Media Posts
$
49
Monthly
-
Managed your social media accounts all in one place
-
Create and schedule posts across all social media platforms
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Easily plan upcoming campaigns
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Stay on top on incoming message from all the social platforms
-
Analyze your results and measure your social media engagement across all platforms
Sign Up Now
on Hootsuite's Website
Featured
AddThis
Best for Social Media Sharing Function
$
0
-
Make your content and webpages shareable through social media with share buttons
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Create lifetime fans through social media follow buttons
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Increase traffic through link promotion by creating a call-to-action and drive visitors to any page you wan to promote
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Grow your user base through list building by collecting email addresses
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Reduce bounce rate by engage readers with your most popular content
Sign Up Now
on AddThis' Website
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Best Social Media Marketing Tools and Resources