What is the best way to quickly double or triple your blog traffic and sustain steady growth? The answer is social media. How does it work? Social media helps you maximize the exposure of your blog content so that you can market it to the right audience at the right time.
It takes time to build up a successful blog, even if you are the most seasoned blogger. No worries if you are just getting started, take a look at our complete blogging series:
5 Social Media Strategies to Increase Content Visibility
1. Answer the Right Questions
Start by identifying the appropriate target audience for your content. Let’s say your blog is related to photography. You want to appeal to visitors interested in photography. Consider expanding your potential target audience to include people searching for questions related to cameras, lenses, or photography lessons.
Next, circle back to the existing content you have already, and start creating social media posts from what you already have. Try using your existing content to answer common questions that your target audience may have. Add a call-to-action in the social post, and don’t forget to include visuals to improve post engagement.
- Does your social media post address common questions that a target audience would ask?
- Is your content easy to read and digest so that a non-professional or a beginner can understand?
- Do you know what your target audience is actively searching for and what are their pain points?
Tools like Google Trend or BuzzSumo can help you look up what type of content is trending and in high demand. Structure your content around the trending topics and answer questions for the audience group you want to target.
3. Pay Attention to Social Media Analytics
Social media analytics report is a powerful resource to decipher the demographics of your target audiences. Almost every social platform provides insight to help you explore and understand visitor traffic sources.
For example, Facebook Insights is a powerful analytics tool that breaks down data such as visitor demographic and post reach for your social profiles. By understanding where your audiences are coming from and how they interact with your content, you will have better clarity on how to market your blog.
4. Partner with Content Creators in Similar Space
Explore the option of partnering with other bloggers in similar verticals on social media to promote content where you could both co-author. Both parties will benefit from the exposure and drive more engagement to your respective social profiles. The more reputable bloggers you can partner with, the higher potential to quickly expand your follower base.
5. Participate in Social Media Groups Relevant to Your Blog’s Vertical
Another great way to grow your audience base is by joining social media groups related to your blog’s vertical. This is a quick and effective strategy to capitalize on the interest of a niche group and promote brand awareness.
Share relatable content in the social group by contributing value. Focus on helping others by answering relevant questions using your blog content. For example, if you have a photography blog, consider sharing your top 10 tips to help fellow photographers upskill. Avoid spammy self-advertising or post nonrelevant responses to the social group because you will likely be booted from the community. Nurturing followers is the key to sustainable growth on social media.
For more help, see our guideline on social media marketing to get started.
3 Social Media Analytics Strategies to Maximize Content Exposure
Cross Reference Website Analytics
In addition to social media analytics, don’t forget about the valuable visitor data from your website. For example, look into visitor trends from your Google Analytics Report and identify the peak hours of visitor activities.
Combine this data with social media analytics like Facebook insights to pinpoint the best days and hours to post on different social media networks. This will help you effectively target social posts to a group of audience and maximize potential engagement to your content.
Repost Content Strategically
Reposting content is another effective strategy to maximize user engagement and drive traffic by repurposing what you already created. This does not mean you share the same post every hour on Facebook. Strategic reposting means delivering the content to the audience more than once in as follow-up reminder. The repost interval can be a few weeks or months apart depending on your audience’s receptivity to the content and how well the original post performed on social media.
You can use social media tools to schedule posts weeks ahead. For example, make a repost calendar and automate certain content to repost 3 weeks and 15 weeks apart after being initially published. You can repost the same content but change it up by highlighting a different content aspect or change up the image. The idea is to give visitors a fresh, new perspective.
To learn more about driving traffic to your blog, see our complete guide on social media marketing strategies.
Social Media Marketing Has the Potential to Scale Fast
Social media can quickly bring consistent traffic back to your blog or website, so invest time nurturing followers on different platforms. The key is to engage with followers in a meaningful way, publish content that adds value, and make social sharing easy so that you can effectively scale brand awareness and drive more traffic to your website.
Social media works like an amplifier. When you have great content, it will multiply your online marketing effort and put your blog in the spotlight. So start by optimizing content with actionable SEO, search engine marketing strategies to drive more traffic and organic growth.