Step-by-Step Guide on How to Increase Blog Traffic

You have been working hard on the blog for a while. Everything looks great, and you are receiving constructive feedback. That’s a great start! Then, it got you thinking, how can you increase the visibility of your blog through search so more people can find it?

This is when the real work begins. Let’s optimize your blog for more quality traffic.

If you are just in the exploring phase and are interested in learning more about blogging, check out our handy step-by-step guide on how to start a blog.

6 Digital Marketing Strategies on How to Increase Blog Traffic

Let’s implement effective strategies to skyrocket your blog’s traffic. When a website ranks for keywords in search engines like Google, it is more likely to be found by visitors as the visibility of your content increases. Follow our top six digital marketing strategies to improve blog ranking and drive website traffic.

#1. Optimize Your Blog for Search Engines (SEO)

Keyword research is the critical step to connect your content with user search queries. It is the process of identifying what words or phrases visitors are using to look up your blog topics. When you have optimized keywords within the blog content, you are improving the visibility of your blog on search engines like Google to target the right types of visitors – those who are interested in your blog topics.

How Search Engine Works

First, let’s get the technical stuff out of the way and understand how search engine works. Two of the most popular and widely used commercial search engines are Google and Bing. Type in a few words in the search bar, and in matters of milliseconds, thousands of web pages show up in search results. How does Google know what to pull up? It has to do with the way search engines function based on the algorithm.

Three Major Functions of Search Engines

Crawling

Crawling is how search engines read and process information on websites. When a new landing page is published on a website, search engines send “spiders” or “bots” to crawl the new webpage. This is a way for search engines to discover, identify, and update new information on the internet.

Indexing

Once the crawl is completed, search engines then collect, categorize, and decipher new information and store it away in massive data centers to be recalled later.

Backlinks

When a website creates hyperlinks that point to another website, a signal to Google is triggered, indicating more websites for the search engine to index. Receiving and earning relevant organic backlinks to your blog is a positive sign of domain authority that will ultimately help your blog to rank.

Recalling

When users conduct a search in a search engine, it retrieves information relevant to the user’s specific search query. Search engines recall this information according to the intricate search algorithms that evaluate and determine every web page’s ranking.

How Search Engines Rank Your Webpages

The criteria that search engines use to rank your webpages are referred to as ranking factors. They determine your webpage’s position in search results when users are searching a keyword related to your content. There are many ranking factors potentially affecting how a webpage ranks. The following four are the most important factors to remember.

Top 4 Ranking Factors Affecting Your Webpage’s Position in Search

1. Content

Content can include text, infographics, images, videos, or interactive elements that fill up the landing pages of a blog. Impressionable and actionable content can positively influence a webpage’s ranking in search engines like Google. Get the latest tips on how to make your content search optimized.

2. Backlinks

Backlinks are links from other websites referring or pointing back to yours. Quality backlinks are essential to your webpage rankings in search engines because they impact your blog’s domain authority.

3. User Experience

User Experience is perhaps the most abstract and difficult ranking factor to measure. Search engines like Google are continuously developing and improving user experience by coming up with algorithms such as Google Pigeon, Hummingbird, and the latest Google RankBrain.

These algorithms are made up of hundreds of unique formulas that identify the best-matched web pages to intuitively answer a user’s specific search query. When a webpage is determined to have the closest match to such user query, it will be shown at the highest position on the search result page.

4. Google’s Core Web Vital

Page experience has become a vital factor for Google as it intuitively ranks webpages based on user experience. Google’s Core Web Vital update covers the three main factors below, which provide a general rule-of-thumb guideline for every webpage to follow. This data can be found in your website’s Google Search Console account.

  • Largest Contentful Paint: The time it takes for a page’s main content to load. An ideal LCP measurement is 2.5 seconds or faster
  • First Input Delay: The time it takes for a page to become interactive. An ideal measurement is less than 100 ms
  • Cumulative Layout Shift: The amount of unexpected layout shift of visual page content. An ideal measurement is less than 0.1

Here is Video Google’s take on how search works:

Keyword Research with Free SEO Research Tools

Google AdWords Keyword Planner and Bing Ads Keyword Research and Opportunities are great free keyword research tools for beginners. Both tools provide insightful information on keyword search volume, expanded keyword ideas, and valuable long-tail keywords (key phrases made up of three or more words) to help you identify and rank in unique niche markets.

Advanced Keyword Research Tools

When you are ready to scale up on your blog’s SEO effort and multiply website traffic, advanced keyword research tools such as Semrush is useful in precisely discovering, targeting, and tracking winning keywords to help landing pages rise in ranking. With the powerful backlink research, analysis, and advanced reporting features, you will have critical data in the arsenal to gauge the strength and weaknesses of your domain against the competition.

An important note – do not overstuff keywords or use negative tactics for a quick win. Shortcuts can backfire and cause your blog to lose traffic altogether. Make sure your SEO strategies closely align with Google Webmaster Guidelines to avoid penalties. Refer to our complete guide on how to do keyword research the right way to improve audience reach.

#2. Optimize for Viral Content

In our how to make money blogging article, we’ve discussed the importance of how great content helps your blog to scale and profit. Here we are going to focus on what makes the content great and how to make it go viral.

This is where you will need content optimization strategies so you can structure the information on your blog in a search-engine friendly way. Remember, content is one of the top-ranking factors that determine how much exposure your blog can receive.

There are two main components to creating viral content:

A popular topic

No matter what you are blogging about, you can always find trending topics around your industry. Use Google Trends and Buzzsumo to help you research hot topics to blog about. Use these ideas to structure relatable content. Create a memorable story that is worthy of sharing on social media.

Search Engine Optimization

Once you have a topic, utilize Search Engine Optimization or SEO to make your content improve in search ranking. SEO is the natural way to rank in search engines like Google. Search optimized content means it has all the right components to match up with popular user queries. In turn, your blog can be found more easily, and it can continue to grow in visitor traffic. Learn more about SEO.

#2. Optimize for Viral Content

Keyword research is a critical step in connecting content with user search queries. It is the process of identifying what words or phrases visitors are using to look up your blog or website. When keywords are optimized within a landing page’s content, the page’s visibility and searchability improve on search engines like Google. So, you can target the right types of visitors – those who are interested in your content. Remember, we write for humans, not for Google. While maximizing your keyword’s searchability for search engines is important, ultimately, high-quality content that focuses on user experience is the best way to optimize your blog for quality search traffic.

How to Create Impactful, Top-Searched Content

We discussed how impactful content scales your website in how to make money blogging. Let’s go into detail on how to optimize content to increase blog traffic. This is where content optimization strategies come in handy to improve your blog’s search-friendliness. Keep in mind that content quality is one of the top-ranking factors determining how much exposure your blog receives.

Find Trending Topics for Viral Content

You can always find trending topics in your blogging niche using Google Trends and Buzzsumo. These tools help you identify fresh ideas and buzzwords for new content.

Do Search Engine Optimization (SEO) the Right Way

Once you have identified more trending topics for new content, use Search Engine Optimization or SEO to improve search ranking. SEO is the natural way to rank in search engines like Google. Search optimized content has all the right components to match popular user queries, so your blog receives more visibility online. Learn more about SEO.

#4. Make User-Friendly Web Designs

Believe it or not, UX or User Experience is on top of the essential checklist for successful blogging. It is an unwritten rule of good online marketing practice to place user experience before strategies. Why? Because you are blogging for people to read, not for search engines.

How User Experience Affects Traffic?

User-experience-focused websites are easier to navigate. These websites provide visitors with a clear user journey to find the information they need faster. There are four things you can do right now to improve the user experience.

4 Web Design Changes to Improve User Experience

Use Responsive Web Design

Google recommends responsive web design. It is a design coded to automatically and intuitively adjust to look and function correctly on any screen-sized device, such as a laptop monitor, tablet, or mobile phone. Learn more about how to make your web design responsive.

Make Your Blog Mobile-friendly

A mobile-friendly website starts with making the web design responsive. Since 2015, Google has officially made mobile-friendliness a ranking signal. This means, if your blog looks like a shrunken-down version of your desktop website with illegible text and images, it will not show up in mobile search results. Learn how to make your web design mobile-friendly.

Add Graphics, Videos, Charts, or Infographics

When publishing blog posts, think outside of the cookie-cutter content you would find on a typical online article. Weave in visual elements that best support the content to improve the user experience. For example, use graphics like charts or infographics to promote data or numbers-related content can pique more reader interest. Also, consider adding short videos to enhance content variety can potentially increase the time a visitor spends on the blog. Videos are an excellent type of stimulating content for blog visitors to consume compared to long text blocks.

Create Q&A’s or Polls to Engage Your Visitors

Q&As and polls on the blog are creative, interactive elements that encourage visitor engagement and reduce bound rate (when a visitor leaves a webpage without taking any action). They are also useful tools for visitor data collection to help you analyze and better understand the target market for future content.

#5. Improve Visitor Engagement with Social Media

One of the quickest tried-and-true ways to gain blog traffic is through social media. There are plenty of success stories on the latest Instagram or YouTube stars with millions of followers making seven-figure income blogging. Social media has created a platform that makes information sharing cost-effective and easy to do for everyone. So how do you maximize the benefit of social media to drive traffic to your blog?

Gain Website Traffic from Social Media

There are many ways you can share content on social networks to capture diverse target markets. For example, if you have a blog about professional service, share it on LinkedIn to target a professional audience from related fields. At the same time, post a video about that same content on YouTube to target an audience who is likely to become customers of the professional service. Learn more from our top social media strategies to win social media followers.

Top Social Media Platforms to Join

  1. Facebook
  2. Instagram
  3. Twitter
  4. LinkedIn
  5. TikTok
  6. Reddit
  7. Pinterest

Participate in Social Media Groups

Facebook, LinkedIn, and Pinterest all have related communities and groups about specific niches that you can actively participate in. By providing useful answers to questions and adding value to the groups, you can drive awareness back to your own blog and social profile. Once you have gained trust and authority within the community, followers will increase over time. Just remember to refrain from sales talks and make sure you check the community rules before posting.

Social Media Advertising

Companies are allocating bigger budgets toward social media advertising, and there is a good reason for it. Social networks like LinkedIn have powerful advertising and analytics tools to help users precisely customize and target niche markets for effective conversions of leads and sales. By running social media ads, your blog can receive instant exposure and quickly gain shares, follows, and lucrative traffic. Follow our guide on the top social media advertising strategies to jump-start impactful social media campaigns.

Bonus Tip

Turn Visitors into Followers

Your blog traffic has picked up significantly. The work is not done yet. Now you have to figure out how to make these visitors come back again when you have new content. Learn more about how to get more followers to your blog.

#6. Collect Emails and Increase Email Marketing Efforts

Email marketing could be a gold mine to increase traffic to your blog as you collect emails from existing visitors and retarget these warm leads. Give a convincing reason to your blog visitors on why they should sign up. A good place to start is by building trust and offering value in your existing content. Also, let them know that your emails will never be spammy. For example, keep the emails to the point but insightful. Provide the latest tips, resources, or tools that will benefit your core audience. Also, place the email form in a visible and easily accessible spot on your landing page.

Tip: Add a pop-up with a perk or promotion to ask for an email subscription after a visitor has been on your blog for more than one minute or has viewed two-plus pages.

Select an Email Marketing Platform

Your blog needs an email marketing platform to efficiently collect, manage, schedule email marketing campaigns, and segment the collected email users. We use and recommend Hubspot as the beginner-friendly email marketing tool. 

How to Get Started on Your Email Campaigns with Hubspot

  • Start with free options in an email marketing platform. Hubspot is free to sign up and use.
  • Do not worry about fancy automation rules when getting started. Hubspot provides simple marketing automation rules to email prospects, leads, and nurture your audience. 
  • Focus your effort on collecting and optimizing marketing email content. Use Hubspot’s free tools to quickly draft professional-looking email campaigns.
  • Consider adding qualifying questions that help to improve the user experience in your email collector over time. For example, include additional fields for users’ product or service interest, or ask where they are in the buying cycle if your blog is related to consumer products. 

 Set Up Email Marketing Cadence

As you collect email addresses, set up a cadence to stay in touch with your existing database of subscribers. This could be a weekly or monthly newsletter to let your followers know of the latest blog post or new content updates to drive warm leads back to your website. Start Setting up automation to nurture subscribers.

For example, a new subscriber should receive an automatic welcome email confirmation from you after signing up. Over time, more sophisticated email rules can be applied to the algorithm to better automate communication.

Also, consider polling for content and testing new categories that your core audience may be interested in to help refine your marketing segments. Utilize these segments to craft more targeted and engaging emails to your subscribers.

Earn the Trust of Subscribers

The sophistication of email automation does not have to be complicated. Start small with collecting emails and build new segments over time. Remember, you never want to spam the email inbox of your subscribers. They can easily unsubscribe or report you as spam.

Improve Email Open and Click-Through Rates

Most people receive dozens of marketing emails on a daily basis, and most of them get deleted without opening. How do you make newsletters or marketing campaigns stand out? Start with a thought-provoking subject line that resonates with your audience.

Also, remember to optimize subject lines for mobile user experience. Next, create a clear call-to-action on your email campaign to increase click-through rate. The ultimate goal is to drive returning traffic back to your blog. A compelling call-to-action would be a button with a short and concise message.

Keep Going for the Long Haul!

Increasing blog traffic is a long-term game. In the beginning stages of marketing, your blog may receive zero to minimal organic traffic. Don’t be discouraged, and keep going! Start with the short-term goals and make a plan on the long-term goals outlined below.

Use social media and email marketing strategies to kick start getting traffic to your blog. Consistently publish quality blog content and optimize them for SEO. Over time you will begin to see traffic growth. Remember, you are in it for the long haul!

Short-Term Goals on How to Increase Blog Traffic

  • Create a marketing strategy checklist to drive blog traffic growth. Social media marketing and email marketing are the quickest point of entry to start driving blog traffic. Both of these marketing strategies are free, and you can go as far as your creativity takes you.
  • Tackle Social media marketing. First, make sure your blog has an account with every applicable social media website, such as LinkedIn, Facebook, Twitter, Instagram, Pinterest, Tik Tok. Go beyond just the standard daily post of your latest blog content on social media. Join social groups and make sure hashtags are relevant to your target niche.
  • Plan for Email marketing. Create call-to-actions on relevant landing pages of your blog to collect emails. Over time, the emailable database can grow from a few dozen emails to thousands. This will become the gold mine to target your most engaged followers and regularly bring them back to your blog. 

Long-Term Goals on How to Increase Blog Traffic

  • Focus effort on Search Engine Optimization. SEO will be the most critical and cost-effective long-term strategy to grow your blog traffic through organic visits. First, get your blog indexed by Google. Second, plan on consistently publish blog posts and optimize the content through generating backlinks and improving page load speed.
  • Catch the low-hanging fruits with less-searched keywords. You can win ranking by producing content around the keywords with lower search volume or long-tail keywords. Semrush is an effective tool to help you discover these lucrative keywords and drive more traffic to your blog.