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Free Online SEM Courses

Attract More Customers through SEM Marketing

Top Guide to Lead Generation

Search Engine Marketing Campaign Strategy and SEM Advertising Metrics

Search engine marketing introduction summary explaining fundamentals of SEM marketing, PPC pay per click advertising, and PPC marketing strategy.

Search Engine Marketing Campaign Strategy and SEM Advertising Metrics

2 Lessons - 12 Minutes - Level: Beginner
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Complete Guide to Search Engine Marketing Campaign Strategy and Pay Per Click Advertising

Step by step search engine marketing campaign guide on how to create successful pay per click advertising and maximize SEM ads conversion rate.

Complete Guide to Search Engine Marketing Campaign Strategy and Pay Per Click Advertising

4 Lessons - 29 Minutes - Level: Intermediate
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SEM Marketing Keyword Research Strategy to Optimize SEM Pay Per Click Advertising

SEM keyword research course on PPC marketing and PPC keyword research strategies to optimize SEM marketing campaign and pay per click advertising.

SEM Marketing Keyword Research Strategy to Optimize SEM Pay Per Click Advertising

1 Lesson - 7 Minutes - Level: Beginner
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SEM Ad Scheduling Strategies to Improve SEM Marketing Campaign Result and Conversion Rate

SEM marketing ad scheduling summary covering step by step guide on how to leverage Google and Bing ad scheduling to maximize SEM campaign results.

SEM Ad Scheduling Strategies to Improve SEM Marketing Campaign Result and Conversion Rate

1 Lesson - 6 Minutes - Level: Intermediate
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Complete Strategy Guide to Optimize Google Ads Location Targeting for SEM Marketing

Google Ads location targeting optimization course on effective SEM marketing strategies to increase SEM marketing performance and conversion rate.

Complete Strategy Guide to Optimize Google Ads Location Targeting for SEM Marketing

1 Lesson - 6 Minutes - Level: Intermediate
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SEM FAQs

SEM stands for search engine marketing. SEM is an effective digital marketing strategy of keyword bidding for paid advertising spaces on search result pages. Relevant keywords and prime advertising real estate can quickly drive traffic to a website. Search engine marketing provides businesses with opportunities to gain exposure to be in front of ideal customers and capture more addressable markets.

SEM, or search engine marketing, works by displaying paid ads on search result pages that target a curated group of audience. Depending on the industry, the cost or pay-per-click of keyword bidding can vary for the ad. Create SEM marketing ads that have a benefit and clear call-to-action to increase engagement and drive visitors back to the website.

SEM, or search engine marketing, is one of the fastest ways to get businesses found online within an allotted marketing budget. For example, if a startup wants to create awareness around a new product, SEM can increase search traffic quickly. Search engine marketing fast-tracks a new business’s online exposure by strategically displaying ads to the relevant target audience.