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What is Search Engine Marketing?
SEM stands for search engine marketing. SEM is an effective digital marketing strategy of keyword bidding for paid advertising spaces on search result pages. Relevant keywords and prime advertising real estate can quickly drive traffic to a website. Search engine marketing provides businesses with opportunities to gain exposure to be in front of ideal customers and capture more addressable markets.
How SEM Marketing Works?
SEM, or search engine marketing, works by displaying paid ads on search result pages that target a curated group of audience. Depending on the industry, the cost or pay-per-click of keyword bidding can vary for the ad. Create SEM marketing ads that have a benefit and clear call-to-action to increase engagement and drive visitors back to the website.
What is SEM in Marketing?
SEM, or search engine marketing, is one of the fastest ways to get businesses found online within an allotted marketing budget. For example, if a startup wants to create awareness around a new product, SEM can increase search traffic quickly. Search engine marketing fast-tracks a new business’s online exposure by strategically displaying ads to the relevant target audience.