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Free Online SEO Courses

Maximize Your Online Presence Increase Online Traffic and Create Leads with Proven SEO Strategies

Why SEO Marketing Is the #1 Digital Marketing Strategy to Grow Website SEO Lead Generation

What is SEO search engine optimization, and top SEO tips covering SEO lead generation strategies and how to improve SEO brand awareness.

Why SEO Marketing Is the #1 Digital Marketing Strategy to Grow Website SEO Lead Generation

2 Lessons - 13 Minutes - Level: Beginner
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How to Leverage Google SEO Algorithm to Improve Keyword Rankings and Gain Organic Traffic

SEO algorithm covering milestone SEO algorithm updates like Google RankBrain, Google Core Web Vitals, Google Panda, Penguin, Pigeon.

How to Leverage Google SEO Algorithm to Improve Keyword Rankings and Gain Organic Traffic

4 Lessons - 18 Minutes - Level: Beginner
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Google SEO Content Strategy to Improve Keyword Rankings and Increase Organic Traffic

SEO content marketing course covering effective SEO content strategy, practical SEO content writing tips, and best SEO content marketing strategy.

Google SEO Content Strategy to Improve Keyword Rankings and Increase Organic Traffic

6 Lessons - 32 Minutes - Level: Intermediate
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How to Create the Best SEO Keyword Research Strategy to Increase Organic Search Traffic

SEO keyword research course covering effective SEO keyword research strategies to identify long tail keywords and increase organic search traffic.

How to Create the Best SEO Keyword Research Strategy to Increase Organic Search Traffic

2 Lessons - 14 Minutes - Level: Beginner
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Internal and External SEO Link Building Strategies to Improve Website Organic Keyword Ranking

SEO link building course covering top internal and external SEO link building strategies to increase organic search visibility and keyword ranking.

Internal and External SEO Link Building Strategies to Improve Website Organic Keyword Ranking

3 Lessons - 14 Minutes - Level: Beginner
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The Importance of SSL Certificate and HTTPS SEO to Secure a Website and Improve SEO

HTTPS vs HTTP SEO summary guide on the importance of having an SSL certificate and how to purchase an SSL certificate to secure a website step by step.

The Importance of SSL Certificate and HTTPS SEO to Secure a Website and Improve SEO

1 Lessons - 4 Minutes - Level: Advanced
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How to Optimize a Website for Mobile SEO to Increase Organic Mobile Traffic and Local Searches

Best mobile SEO guide course covering top mobile SEO strategy to build a mobile-friendly website, increase mobile SEO search traffic and ranking.

How to Optimize a Website for Mobile SEO to Increase Organic Mobile Traffic and Local Searches

1 Lesson - 7 Minutes - Level: Intermediate
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How to Improve Website Page Loading Speed to Increase Organic SEO Keyword Ranking

Practical website page speed SEO summary covering top SEO marketing strategies to improve page loading speed and boost organic SEO keyword ranking.

How to Improve Website Page Loading Speed to Increase Organic SEO Keyword Ranking

1 Lesson - 7 Minutes - Level: Advanced
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Local SEO Marketing Strategies to Increase Organic Visitors through Google Search and Maps

Local SEO marketing covering best local SEO tips, strategies, and local SEO guide to increase website organic visitors through Google Maps.

Local SEO Marketing Strategies to Increase Organic Visitors through Google Search and Maps

1 Lesson - 8 Minutes - Level: Advanced
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Search Engine Optimization Strategy Guide to Recommended SEO Responsive Web Design

Responsive web design guide course covering what is responsive web design and how to leverage responsive design for SEO marketing and mobile SEO.

Search Engine Optimization Strategy Guide to Recommended SEO Responsive Web Design

1 Lesson - 5 Minutes - Level: Beginner
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SEO FAQs

SEO, or Search Engine Optimization, is the strategy of gaining “organic” or natural rankings for search queries related to a website in search engines like Google and Bing. When SEO is done correctly, webpage ranking increases in search results, which drives more potential demand to a website over time. Best of all, SEO brings free traffic to a website, so it works effectively even with a limited budget.

Properly implemented SEO or search engine optimization strategy brings free traffic to a website. More importantly, SEO marketing improves search visibility and keyword ranking related to a product or service, significantly lowering the cost of customer acquisition in the long run. Over time, a website can consistently receive organic traffic through a broad category of keywords and drive more online demand.

Here are two examples of how different businesses can successfully implement SEO marketing through SEO keyword research strategy. Example 1: B2C (Business-to-Consumer) SEO Marketing Strategy For B2C product-selling businesses, focus SEO marketing on winning keywords that describe the product well and highlight its value. Incorporate these keywords when creating messaging on the product page to rank for targeted product-related keywords that increase the probability of a sale. Example 2: B2B (Business-to-Business) SEO Marketing Strategy For B2B or service-related businesses, focus SEO marketing efforts on ranking keywords related to service features, competitive advantages, and benefits to drive call-to-actions from visitors. The goal is to have potential prospects take the next step by filling out a contact or demo form to create qualified leads.

SEO marketing is a long-term digital marketing strategy. SEO content marketing, keyword research, and link building are three critical components of successful SEO marketing. A great place to start is to create insightful content that answers a frequently asked question or solves a common problem pertaining to your specific business niche. Then make the content discoverable by strategically implementing relevant keywords to the content and building proper internal and external backlinks.