Today, Google is no doubt the giant in the commercial search engine market. According to ComScore’s 2016 report on desktop search market shares, Google tops the chart with a leading share of 63.8%.
Google’s Search Engine Evolution
There is no coincidence to Google’s success in the search engine market. Over the years, Google has been meticulously evolving and improving the online search experience. One of the many developments Google makes in order to deliver more accurate and intuitive search results is to continually refine its search algorithms. These algorithms contain many signals to help Google determine the exact intention of users and to ultimately bring forward the best answers.
Here is a video from Google explaining the evolution of search:
What is Google Algorithm?
There are literally trillions of websites floating on the internet. When users look up information on Google, search algorithms help to filter out irrelevant information and rank the most closely-matched webpage or website to a user’s query.
Think of Google’s search algorithms as formulas that help users to find exactly what they are looking for online. Every year, Google releases hundreds of updates to its search algorithms in an effort to better understand user queries and best match them with answers. These algorithms are derived from careful quality evaluations and are based on extensive user behavior analysis. The goal is to accurately interpret what the user is looking for and to deliver the information in a timely manner.
How does Google Algorithm Affect Your Website?
In the online marketing community, webmasters closely follow major Google Algorithm updates to determine how they should better create, serve and market content.
Google algorithms effect websites’ rankings in search results. There are currently over 200 different ranking factors that Google uses to determine how a webpage should rank compared against similar webpages. Although many of the 200 ranking factors have not been officially confirmed by Google, but they have revealed the three most important ranking factors.
Top 3 Ranking Factors of Google Algorithms
- Link: Are there quality, relevant and authoritative external links pointing back to your website?
- Content: Is there original, helpful and resourceful content on your website?
- RankBrain: Does your website content match your user’s intent and actually answers their questions?
The essence of Google’s algorithms is all about making the search experience better for everyone. Looking at the top three ranking factors, they well represent the core fundamentals of properly executed SEO, and that is the key to success in online marketing.
Google’s ultimate goal in search is to improve the accuracy of search results, to reduce spam content, and to better understand user intent. Follow these metrics to practice legitimate online marketing, and your website can benefit from Google’s ever changing algorithm updates.
5 Major Google Algorithms You Need to Know About
Out of all the complicated ranking factors Google has in place, the five below are frequently discussed, and have had a very significant impact on search. The inception of these algorithms caused major changes in the internet and changed the criteria for how webpages rank.
We have summed up these major Google algorithms’ main functions here. Click on each algorithm below for the complete details.
RankBrain is Google’s latest take on artificial intelligence for more intuitive search experiences.
Panda is the infamous Google algorithm that punishes websites with low-quality content.
Google Penguin penalizes websites with link spams or schemes.
Hummingbird is a Google algorithm that aims to better understand “conversational” search.
The Pigeon algorithm focuses on improving location-based search queries.