Welcome to the Google SEO “zoo”, where the infamous animals of the Google algorithm reside. The Pigeon algorithm update was first introduced on July 24, 2014. Ever since its inception local search queries have forever changed.

Example of Pigeon Algorithm at Work

Ice cream sounds good right now, so let us search this example in Google. Now, because we are located in Irvine, California, Google will automatically assume that I want ice cream located near my city.

If you are an ice cream business with a physical address in Irvine, California, you have two places to rank for in search results to capture this potential customer.

  1. Google organic search listing: This is the natural search query listing you would normally see in google.
  2. Google 3 pack listing: Search results in 3 packs are displayed with image-rich information that includes business location, contact information, photos, and ratings. We will explain it further in the next section.

Get Ready for Algorithm Updates

Good content and link building practices should always be amongst your top priorities for SEO efforts. SEO done in the right way without shortcuts will strengthen your website’s ranking no matter what animal Google rolls out next.