If you have a website, don’t you want more people to visit it? Of course you do. In fact, you are doing everything to get the word out.
When your potential customers search for your products or services within Google, what are the chances that they will see your website first amongst the rest of the million websites ranking for that search? How can you drive more traffic to your website instead of losing it to your competitors? The answer is a simple 3 letter word called SEO.
What is SEO?
SEO – Search Engine Optimization, is the process of gaining "organic" or natural rankings for your website in search engines like Google, Bing, and Yahoo. When SEO is done correctly, it ranks your webpages higher in search results. Best of all, it brings free traffic.
Why Websites Need SEO?
The three dominating search engines that drive internet traffic worldwide are Google, Bing, and Yahoo. When people use the internet to look up information, search engines are often the primary choice of conducting online searches. Just on Google alone, there are trillions of search queries done every year.
Your website should be found through search engines when users look for information pertinent to your business. By applying the appropriate SEO strategies, you can effectively increase visibility and ranking of your business through relevant search results.
Why is SEO Important for User Experience?
SEO is an important practice of online marketing because it connects the right information to what users are looking for. In addition to improving organic rankings to gain traffic, SEO assumes the imperative role of providing a better user experience.
No matter how advanced search engine technologies are, they cannot understand information like humans do. However, SEO allows search engines to best decipher this information so the best possible results can be returned. Ultimately, SEO plays an essential part which makes internet search more intelligent and intuitive for users.
How SEO Works?
So how do search engines discover your website and the content within? Search engines can crawl, sort of like how a baby crawls, but really fast… Well, you get the idea.
Search engines send out spider bots or web crawler which indexes the content of your webpages by systematically browse the internet through links. Bots decipher all the coding within your webpages to understand what your website is about.
Once the crawl is complete, search engines will label your web pages with keywords they believe your content is associated with. This data gets stored within massive data centers all around the world and are recalled when search queries are conducted.
Despite a large amount of information, all search results are returned in a fraction of a second. So users can easily filter through billions of webpages and quickly access accurate results at their fingertips.
What Can You Achieve with SEO?
Now you have a quick idea about how SEO works, so what’s in it for you?
Did we mention Search Engine Optimization brings FREE traffic to your website? Amazing right, but why is that important for business? When SEO is done right, you will rank for keywords related to your products and services. Therefore, your website can constantly receive organic traffic through search query results.
Here are Five Benefits of SEO:
Benefit #1: Convert Visitors to Revenue
SEO is the golden ticket to reaching revenue goals. Online marketing is really an extension of traditional marketing. SEO accelerates and amplifies existing marketing efforts to grow your business over time.
Good SEO practices bring targeted traffic to your website naturally. As traffic increases, the overall cost of acquisition can decrease. You are not only receiving more business opportunities, but also reducing the cost to convert a sale. It is a win-win.
Benefit #2: Bring on the Competitive Edge
Imagine your website being on page one of Google for a targeted keyword. It is time to watch all the organic traffic pouring into your website, and this is the feeling of SEO success.
SEO can help you reach the number one spot on natural listings and rise above the competition. The higher your SEO rankings the more likely visitors will choose your business over your competitors.
Benefit #3: Reduce Overall Advertising Expenditures
It can get very expensive to advertise online. Sure, you can pay for the prime spots and rank high with SEM marketing. However, when you add SEO into the equation, you can significantly save money on marketing while achieving the same or even better ad campaign results.
When you have keywords that rank high in organic listings, you no longer need to spend big money advertising for them. Instead, focus on capturing more market shares by winning additional key phrases.
Try a quick keyword research below to discover which organic keywords you are winning within search.
Benefit #4: Build Brand Authority
SEO is an effective brand building game-changer. As part of a long-term online marketing strategy, SEO helps visitors to recognize your brand as your business consistently ranks high in search results.
As you gain more authority, customers will better associate your brand with the product and services you carry. It helps to reinforce visitors of your brand image and create a positive impression for recall.
Benefit #5: Improve Social Media Marketing
Optimized content is a vital ingredient in successful SEO and social media marketing. From perfecting keyword research to producing content that solves a problem, great content is the number one factor that influences any online marketing effort.
When you bring traffic to your website through social media, optimized webpages have higher chances of making the conversion happen. The SEO and social media collaboration make a solid strategy to cost-effective customer acquisition.
Additional SEO Learning Materials
There are so many aspects involved in a good SEO practice. Learn more about the fundamental key SEO components to driving long-term SEO success.