May 12th, 2016, Google rolled out their latest ranking-signal boost for mobile-friendly websites. This is the second update since the memo was first passed on April 21st, 2015. Passing the Mobile-Friendly test has become an essential SEO rubric for both desktop and mobile search query rankings.

Does the mobile version of your website still look like an unreadable and unnavigable shrink-down of your normal website? Then you need to update the website to be mobile-friendly right now. We will show you how, but first, let’s understand the basics of Mobile SEO.

Mobilegeddon… Oh No! My Mobile SEO Rankings are Falling!

Here is a Q&A clip from Google Webmasters explaining the latest mobile-friendly ranking changes.

Mobile SEO Q&A

1. What is Mobile SEO?

Mobile SEO defines how a website should serve content when searches are done through mobile devices. For the best user experience, website content should be synchronized and responsive on both desktop and mobile views.

An intuitive and responsive web design allows all the elements on a website to dynamically adjust according to the viewer’s screen size. More importantly, it enables all SEO work completed for the desktop version of the website to apply seamlessly to the mobile version as well.

2. What if Your Website is Not Mobile SEO Friendly?

Google penalizes unqualified websites that are not mobile-friendly by excluding them from mobile search queries. To be considered mobile-friendly, your top priority is to make updates to the website structure.

In 2017, mobile phone users are projected to reach 4.77 billion. Mobile-friendliness has already become an increasingly significant ranking signal. If you do not take action, think about all that lost traffic going to your competitors.

3. How to Be Labeled as a “Mobile-Friendly” Website?

You can test your website with Google’s Mobile-Friendly Tool. Note not just your homepage, but every page within your website should pass this test.


As of August 31, 2016, Google officially removed its “mobile-friendly” label from mobile search results. This means if your website is not mobile-friendly, it simply will not show up in mobile search results. Mobile-friendliness has become an inevitable ranking factor as the number of mobile users around the world continues to increase. So make sure that your website has a responsive design that intuitively works with all screen sizes.