This is the age where “Likes” and “Tweets” are always filling up in our social feeds. As a business, the overwhelming social scene might just be the best opportunities for brand building and follower engagement. The right social media tools allow your business to identify and create the most effective content on social networks like Facebook, Twitter, and LinkedIn.
Hootsuite is a social media management platform that covers 35 major social networks. The platform tracks and analyzes user engagements while closely monitors the success of marketing content. On one single dashboard, you are able to cover every social network and reach to its entire audience. Hootsuite allows you to quickly identify influencers and trending topics. You can create one social post across all platforms with a few easy steps. Its powerful interface combines messages and alerts into one organized inbox for easy accessing and tracking.
It is an all-in-one management platform for Facebook, Twitter, and Instagram. It helps you to schedule and run contents, events, or promotions. Monitors and tracks your marketing content performance in comparison with your competitors’. Its helpful messaging system organizes every message or comment you receive from every social platform into its dedicated inbox. The convenient dashboard allows you to automate inbox rules to flag, tag and assign tasks to teammates even when you are away.
SproutSocial’s social media management platform delivers comprehensive analytics with its social network and profile reports. It measures conversations, tracks responses and monitors brand keywords. You can customize and export analytics reports in both CSV and PDF formats.
All of your messages, comments, likes and shares across all social networks can be monitored within one easy-to-use platform. It is super easy to mark and assign tasks for completion, which simplifies the management of multiple networks. You can also plan post with a one-glance calendar, while create and schedule posts on all networks from one control panel. In addition, SproutSocial offers flexible social media solutions in different plans suitable for small businesses as well as enterprises.
SumoMe is a special tool that helps you to gain traffic while providing you with complete social media solutions. Its special features include email list builder, social sharing functions, and content analytics. It helps you to promote email signups, tracks growth of your website traffic and makes your website content sharing-friendly. Overall, it makes communication between you and visitors easy and efficient. It even offers an Image Sharer which helps you to promote and gain shares of images on your website. You can download the basic SumoMe app for free, and upgrade to access advanced features such as A/B testing.
5. Moz Followerwonk
Moz Followerwonk is an app just for Twitter which provides in-depth analysis on your social media followers. You can identify each follower’s power of influence within the community with an influence score. It allows you to identify the active followers who are sharing your content. Through keyword search, you can quickly find out the top influencers for any keyword subject. You can even compare multiple influencers to see if there are any overlapping audiences. The tool improves Twitter campaign targeting precision while accelerating follower reach.
This tool allows you to discover winning social media content with the most shares. Buzzsumo can analyze and single out the most popular shares by topic, domain or by social platforms. Basically, you type in a few keywords and the tool will let you know what topics around these keywords have the most buzz within specific networks. You can also keep tabs on how your competitors are doing with their social sharing and discover what content works for them. This gives you an edge when planning social marketing campaigns to win over audiences.
In July 2013, a handy innovation fell off the face of the internet world. It was called Google Reader – the platform that collects and keeps track of RSS feeds for readers. Quite a few wonderful replacements have surfaced since then, and amongst the many useful tools out there, Feedly is one of a kind. Instead of visiting your favorite websites individually, Feedly aggregates new updates from each website into one platform. It makes accessing and reading feeds so much easier. Aside from the usual browser extensions, Feedly also made a mobile app available for on-the-go convenience.
Think of it as the Google Analytics for Social Media. Quintly compiles social feeds and campaign results into useful analytics and displays them within the platform. This tool helps businesses to keep track of visitor interactions and quantifies those data into useful insights. It makes managing social media so much easier, especially when you have multiple accounts to monitor. Quintly currently works with major networks such as Facebook, Twitter, YouTube, Google+, LinkedIn, and Instagram.