How to Improve Website Ranking with Google RankBrain Algorithm to Drive Online Demand and Increase Organic Visitors
How to Improve Website Ranking with Google RankBrain Algorithm to Drive Online Demand and Increase Organic Visitors
The 2023 Complete Beginner's Guide for Businesses and Content Creators
Table of Contents
Google RankBrain is one of Google’s milestone search algorithms incorporating AI/ML (Artificial Intelligence and Machine Learning ). Google uses AI/ML algorithms to intuitively interpret the intent behind search phrases to return more accurate results and improve the online search user experience. Google is building this system to create meaningful connections between search queries and the true user intent behind keywords.
How Does Google RankBrain Update Affect Search?
Google RankBrain algorithm is just one piece of the overall SEO algorithm puzzle that predicts and determines website ranking for keywords. The search criteria do not change but become more refined and intelligent as new algorithms are introduced into the formula.
Google RankBrain Update Creates Organic Search Ranking Opportunities
Treat Google RankBrain as an opportunity to identify potential customers and new markets by optimizing your website with keywords to increase ranking. RankBrain improves search by better understanding conversational or everyday verbiages used in actual human interactions. That means RankBrain “thinks” to relate intent to words that may not be apparent in the user’s search terms.
Google RankBrain Example 1:
When someone searches “Apple phone,” Google will understand that the word “apple” does not mean the actual fruit but instead the company “Apple,” and the word “phone” means a cellular device, not a traditional telephone.
Google RankBrain Example 2:
When someone searches for a particular street address with parking information, Google will locate the specific street and include additional detail on parking hours and local parking restrictions.
How e-Commerce and B2C Businesses Leverage Google RankBrain Algorithm to Increase Online Demand
For e-commerce or B2C (Business to Consumer) websites, the RankBrain algorithm is especially advantageous when ranking keywords across product pages. You can include a broad spectrum of long-tail keywords (long keyword-containing search phrase) in product titles and descriptions.
The more specific and relevant content you can include, the more potential these product pages can be picked up by Google to match search queries from visitors that fit within your ICP (Ideal Customer Profile).
Example of How Google RankBrain Update Increases Online Demand for e-Commerce Businesses
Let’s say you sell espresso coffee machines on your e-commerce website. What additional detail can you incorporate to enhance the product title and description of the espresso machines to improve SEO marketing and rank higher in search?
Here are a few quick examples of how to incorporate long-tail keywords to drives online demand for e-commerce business.
Incorporate Long-tail Keywords to Improve e-Commerce Product Search Ranking
For Example
- The espresso machine grinds coffee beans.
- The coffee machine froths milk.
- An all-in-one espresso machine for coffee connoisseurs.
- Makes espresso and coffee in less than 30 seconds.
The Goal:
When the product landing pages rank high for specific keywords in search results, online demand and sales conversion opportunities increase organically on your e-commerce website.
How Service or B2B Businesses Leverage Google RankBrain Algorithm to Increase Online Demand
For service-based or B2B (Business-to-Business) websites, take advantage of Google’s RankBrain algorithm to boost solution page rankings with keyword-optimized titles and service descriptions. The more detail you can expand on the service or solution features, the more relevant traffic your website receives from visitors who fit your ICP (Ideal Customer Profile).
Example of How Google RankBrain Update Increases Online Demand for Service-Based Businesses
Let’s say you are marketing a graphic design service business. Besides writing feature, advantage, and benefit statements, consider adding keywords about the unique aspects of your service.
Incorporate Long-Tail Keywords to Improve B2B Solution Page Search Ranking
For example:
- Mention various graphic software you have expertise in.
- Create an ROI (Return on Investment) calculation for your service.
- Include free resources, including white papers, ebooks, or pre-recorded on-demand webinars to help prospects choose your service over others.
The Goal:
The goal is to continue enhancing the service solution page with relevant details that will convert a visitor into a customer.
Top 3 SEO Strategies to Improve Content Marketing with Google RankBrain Algorithm
#1. Create User Experience Focused Content
Quality content is your best bet no matter what algorithm Google spins out next. Content should be the primary SEO strategy to spend the most effort in because it has the biggest impact on a website’s ranking, especially for Google’s RankBrian algorithm.
Content is the Most Significant Search Ranking Factor
As Google mentioned to Search Engine Land, content is still the most significant factor influencing search ranking. Why? Because helping people to find relevant, meaningful, and useful content is the core focus behind the creation of Google search.
Google RankBrian Cares about User Experience
UX or User Experience focused content fulfills the purpose of search and helps websites rank with Google RankBrian. Create content with user experience in mind that answers questions visitors are researching.
Follow our complete guide on effective SEO content marketing strategies to learn how to improve visitor engagement and boost keyword search rankings.
#2. Mind The Linguistics in SEO Keyword Search
Google RankBrain algorithm affects how we do keyword research, which is another vital part of the overarching SEO content optimization strategy. RankBrain enhances the way keyword research is done by making it more intuitive and conversational.
Learn How Google RankBrain Interprets User Intent
To learn how RankBrain thinks and interprets user intent, we need to understand what keywords or phrases visitors use to search for products and services.
You can find this information for free and identify variant keywords within Google Search Console. Look for connections between the keywords used by visitors during search and the content being viewed on your website.
How to Leverage Keyword Research Tools to Uncover Intent-Based Keywords
Google RankBrain can open up new opportunities for a website to rank higher by having fully optimized content with relevant and intent-based keywords. More advanced tools like Semrush can help you uncover lucrative niche opportunities with long-tail keywords as well as discover keywords your competitors are ranking for.
Try a keyword search for free here.
Semrush
Best for SEO Marketing-
Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
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Audit webpages and suggest ideas to improve landing page health and SEO performance.
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Optimize a website for local searches to increase local customer traffic.
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Track daily changes of keywords important to marketing.
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Find unexploited opportunities to strengthen website backlink profile.
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Uncover all the keywords and content in competitors' SEO strategies.
#3. Tailor Content to Different Marketing Personas
Marketing personas are hypothetical representations of your potential customers on how they interact with your products or services. How does marketing persona help with Google RankBrain algorithm? It identifies how a group of like-minded visitors relate to your products or service, so you can create content that matches the needs of different persona groups.
Example of How to Tailor Content to a Specific Marketing Persona
For example, suppose a marketing persona for a group of visitors is price sensitive. In that case, the product title and description or service solution page should contain keywords that resonate to the particular group.
Here are examples of how to use relevant keywords to tailor to a specific marketing persona.
5 Examples of Keywords for Price-Sensitive Marketing Persona
- 30% off flash sale for a limited time only.
- The biggest sale of the year.
- 4X the points on all purchases today.
- 30% off sitewide.
- Last chance to save 30%.
The Bottom Line
By satisfying the needs of each marketing persona group, you can deliver the best user experience and better match Google RankBrain algorithm to search queries related to specific persona-targeted content.
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