How to Take Advantage of Google SEO Algorithm to Increase Online Demand and Organic Website Visitors
How to Take Advantage of Google SEO Algorithm to Increase Online Demand and Organic Website Visitors
- September 4, 2022
- Posted by: StatusFocus
The 2022 Complete Beginner's Guide for Businesses and Content Creators
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Google is a dominating force in the commercial search engine market. According to a Statista report on desktop search market shares, Google tops the chart with a leading share of 85%. The company’s ultimate goal is to improve the accuracy of search results, reduce spam content, and to better understand the true user intent behind search terms.
Google's Search Engine Evolution
There is no coincidence to Google’s success in the search engine market. Over the last few decades, the company has been meticulously evolving and improving the online search experience.
One of the many developments Google makes to deliver more accurate and intuitive results is the relentless dedication to improving its search algorithms. These algorithms contain thousands of signals to help Google best match search keywords to the intended meaning behind them.
What Google's Video Explaining the Evolution of Search
What is Algorithm in SEO?
There are trillions of websites floating on the internet. When someone looks up information on Google, search algorithms help to filter out irrelevant information and rank the most closely matched webpage or website to the specific query.
How Google SEO Algorithm Works?
Think of Google’s search algorithms as a set of formulas that help you narrow down exactly what you are looking for online. Google releases updates to its search algorithms periodically to improve the interpretation of user queries to best match them with answers.
Google SEO Algorithm Emphasizes on the User Intent Behind Search
Google algorithms derive from meticulous calibrations based on extensive user behavior analysis. The goal is to accurately depict the meaning behind the search. By understanding how Google emphasizes the intent behind search, you can improve brand awareness, visibility, and reach new markets through strategic SEO (Search Engine Optimization) implementation.
How does Google SEO Algorithm Affect Your Website and Online Presence?
SEO specialists closely follow major Google algorithm updates to determine how to better create, serve, and market website content in the digital marketing community. Google algorithms affect a website’s keyword ranking in search results, and the purpose of these algorithms is all about making the search experience better for everyone.
What are the Google SEO Algorithm Top Ranking Factors?
Currently, there are thousands of different ranking factors that Google uses to determine how a website should rank compared to another. Looking at the top ranking factors, they represent the core fundamentals of properly executed SEO, which is the key to success in digital marketing.
Although many of the ranking factors have not been officially confirmed by Google, the major ranking factors Google has revealed publicly are essential for every website to adopt.
Here are the top Google algorithm ranking factors you should know.
Top 4 Google SEO Algorithm Ranking Factors
#1. Google SEO Algorithm Content Ranking Factor
Content marketing plays a significant role in SEO to optimize for Google’s algorithm, and it should be a business website’s top marketing priority. Content Marketing builds brand awareness and improves website ranking with original, authoritative writing that offers value. You can add different types of creative assets to your website to keep visitors engaged.
Here are five examples of creative assets.
Top 5 Creative Assets to Keep Visitors Engaged Through Content Marketing
- White Papers
- Blog Posts
Leverage Content Marketing to Increase Website Ranking
Further optimize content for search by incorporating specific keywords relevant to your business vertical to increase your website’s visibility and organic ranking. Leverage content marketing to increase brand exposure while delivering value to help potential prospects make the decision to engage with your content and eventually convert into customers.
#2. Google SEO Algorithm Backlink Ranking Factor
Backlinks, which are hyperlinks that link back to your website, are one of the top-ranking factors of SEO marketing. Google leverages backlinks as a vote of confidence that the webpage being referenced is authoritative.
Advantages of Internal and External Backlinks
Backlinks can be internally and externally, and both are critical deciding factors for Google in terms of website ranking for keywords.
Internal Backlinks Improve Visitor Journey
Internal backlinks connect webpages within the same website. They allow Google and visitors to view relevant, related pages and provide a better flow of the visitor journey. Aim to create internal backlinks from a common theme of webpages, products, or services to increase the number of page views within a website.
Gaining more page views improve the opportunity for conversion of a call-to-action, such as a sale, a demo request, an email sign-up, etc. Other content like interactive visuals and instructional videos are also great resources for internal backlinking.
External Backlinks Increase Website Authority
External backlinks are hyperlinks from other relevant, similar websites not of your own. The proper “white hat” SEO (or approved SEO methods by Google) for external backlinks should be in the form of a website’s name with a link to its home page. These backlinks should come organically, meaning genuine referrals from authoritative websites relevant to your industry and target market.
A Word of Caution: Do Not Abuse or Purchase External Backlinks
Gimmicks of creating external links from irrelevant or spammy websites are counterintuitive and will be penalized by Google. Do not abuse this system of gaming external backlinks to boost referrals artificially, including purchasing or receiving low-quality, irrelevant backlinks that have no relationship to the industry or vertical of your business.
Refer to our complete checklist on how to avoid Google penalties.
#3. Google RankBrain Algorithm
Google’s RankBrain algorithm is the new age of AI/ML(Artificial Intelligence and Machine Learning) for understanding the intent behind search keywords. Along with taking the linguistic point-of-view to understand the search, Google predicts what a user is explicitly searching for with high accuracy.
Google RankBrain Focuses on User Intent
As Google learns the actual meaning behind a search term over time, you can capitalize on products or service-related searches. The more detail a search phrase contains, the better understanding Google has of the user intent behind the search.
Learn more about Google RankBrain Algorithm.
Leverage Long-Tail Keywords for Google RankBrain
For example, consider adding long-tail keywords (long keyword-containing search phrase) in the title, as well as the product descriptions or the service solution pages. Long-tail keywords improve the conversion rate for a visitor to take action, such as completing a purchase or requesting a quote for service.
The more descriptive your product or service pages are with supportive content, the better your keyword rankings will become for high-intent search queries.
Learn more about SEO keyword research, and try a keyword research for free.
SemrushBest for SEO Marketing
Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
Audit webpages and suggest ideas to improve landing page health and SEO performance.
Optimize a website for local searches to increase local customer traffic.
Track daily changes of keywords important to marketing.
Find unexploited opportunities to strengthen website backlink profile.
Uncover all the keywords and content in competitors' SEO strategies.
#4. Google Core Web Vitals
Page experience has become a crucial SEO factor for Google search as it intuitively ranks webpages based on user experience. Google Core Web Vitals update covers three main aspects, setting a general rule-of-thumb guideline for how a webpage should properly load on a browser.
Google Core Web Vital data can be found in your Google Search Console account.
Top 3 Guidelines of Google Core Web Vitals
Guidline 1: Largest Contentful Paint
Largest Contentful Paint, (yes, that’s how Google named it,) is time it takes for a webpage’s main content to load. Largest Contentful Paint describes the ideal webpage loading speed should be less than 2.5 seconds. The faster a webpage loads, the better user experience the website provides.
Guideline 2: First Input Delay
First Input Delay is the time it takes for a webpage to become interactive. Related to webpage loading speed, First Input Delay measures how soon a visitor can interact with a website element, such as clicking on links, buttons, or inputting a keystroke.
Guidline 3: Cumulative Layout Shift
Cumulative Layout Shift is the amount of unexpected visual layout shift of webpage content. Cumulative Layout Shift talks about any block of content or graphic element, such as an image placement, that incorrectly shifts the overall webpage layout as the page loads. This layout error is disruptive to the user experience.
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