Introduction to SEO Content Marketing to Improve Search Engine Optimization and Increase Website Organic Traffic
Introduction to SEO Content Marketing to Improve Search Engine Optimization and Increase Website Organic Traffic
The 2023 Complete Beginner's Guide for Businesses and Content Creators
Table of Contents
We often associate content with written words. In the SEO (Search Engine Optimization) world, content is not just the text on a website. It can be a variety of different elements.
Examples of Engaging Content for SEO Content Marketing
- Images
- Videos
- Infographics
- Case studies
- White papers
- Customer reviews
- Interactive elements
- Marketing material that conveys a message
What is SEO Content Marketing?
Content marketing is a proactive digital marketing strategy that creates authoritative and engaging content to answer questions or solve a common dilemma.
Why is SEO Content Marketing Important?
To make SEO application successful, having relevant and insightful content is vital to a website’s growth and visibility.
Content is a critical success driver for digital marketing. Good content is the groundwork for SEO, as it drives link building, social media marketing, and conversion. If there is one thing you can do right now to get better SEO results, it would be to create compelling content. Let’s discuss the fundamentals of SEO content marketing.
7 Fundamentals of SEO Content Marketing
#1. Create Content around SEO Content Marketing Goals
Build content around marketing goals, and think about what actions you want visitors to take after browsing through your website.
Remember, you are creating content for people, not search engines. Providing a great user experience is the ultimate goal of a website’s digital marketing effort.
Examples of How to Create Content around Marketing Goals
Example 1:
Create content that encourages user interaction by building an interactive product learning page for consumer education.
Example 2:
Film a show-and-tell video or a photo gallery to showcase products or services.
Example 3:
Create a call-to-action to encourage email signups.
#2. Mix up Content Ideas to Improve Visitor Engagement
Upgrading the visual content on a website doesn’t necessarily require going overboard to get great results. Try the following content ideas to boost visitor engagement.
15 types of Content Ideas to Engage Visitor Interest
- Easy to understand infographics
- Statistical charts
- Visually appealing photos
- Animated GIFs
- Attention-grabbing memes
- “How-to” or “show-and-tell” videos
- Interactive apps
- Contest with rewards
- Polls
- Case studies with plenty of good examples
- Marketing materials such as white papers or catalogs
- User opinion surveys or questionnaires
- Podcasts
- Webinars
- Call-to-action elements
Also, take advantage of design tools like Adobe Creative Cloud apps and graphic resources bank such as Freepik to help you retouch photos, put together videos, and make infographics.
Adobe Creative Cloud
Best for Creatives, Photography, Design, Video-
All-in-one creative suite of photography, video, design, and user experience tools.
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Help businesses create, source, and publish content across devices.
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Desktop and cloud applications such as Adobe Photoshop, InDesign, Premiere Rush, Illustrator, and much more.
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Access to Adobe stock images, videos, and audio files.
- Because the software is cloud-based, you will always receive the latest updated version at no additional cost.
- One low monthly price to use 20+ Creative Cloud apps.
- Adobe Creative Suite is the industry-standard design application bundle for graphics, visuals, and videography.
- Require a significant learning curve to become an expert user of products like Photoshop, Illustrator, and Premiere Pro.
#3. Create Original Content to Improve SEO Content Marketing
What makes your website impressionable? Your website content can influence the decision of whether or not visitors become returning customers. Make a solid first impression by being original, informative, and helpful.
2 Tips on Writing Original Content that Improves SEO
Tip 1:
Stay away from plagiarism because it can be penalized by Google search algorithm and trigger potential copyright infringements. When Google discredits a website, it will have a very difficult time recuperating. It’s simply not worth it.
Tip 2:
Increase visitor engagement with thought-provoking original content ideas. Make call-to-actions stand out with creative visuals. Inspire visitors to think further and beyond the context of the content.
#4. Simplify SEO Content Marketing
Word choice, format, and design all matter significantly in content presentation. People have less patience when it comes to reading something difficult to understand.
If a website’s content is challenging to navigate, you may face a higher bounce rate (visitors leaving the website without taking action). You can make quick adjustments right now to enhance content readability while scaling SEO ranking.
5 Quick Ways to Simplify SEO Content Marketing
- Avoid excessive jargon, and always include explanations when using industry-specific terminologies.
- Use H1, H2, and H3 headings to make content easier to skim. Learn more about how to use H headings to improve SEO.
- Break long blocks of text into paragraphs.
- Incorporate bullet points for better organization.
- Include adequate white space for visual separation.
#5. Optimize SEO Content Marketing with Keyword Research
Visitor demographics from Google analytics reports can reveal a great deal about a website’s traffic. Pay attention to the analytics data and look into how existing customers and prospects search for your website. Learn more about SEO link building on how to organically increase backlinks and boost website domain authority.
In addition, use keyword research tools to uncover the most lucrative keywords visitors use to look up products or services related to your business online.
Semrush
Best for SEO Marketing-
Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
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Audit webpages and suggest ideas to improve landing page health and SEO performance.
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Optimize a website for local searches to increase local customer traffic.
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Track daily changes of keywords important to marketing.
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Find unexploited opportunities to strengthen website backlink profile.
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Uncover all the keywords and content in competitors' SEO strategies.
#6. Build Brand Awareness with Social Media Content Sharing
Great content also improves brand-building efforts. Utilize social media platforms to promote website content and gain brand awareness. Encourage visitors to respond to call-to-actions such as “like,” “share,” “buy now,” or “sign up.”
Learn more in our complete social media strategy guide.
Make the content sharing experience quick and easy for visitors. Add one-click share buttons on your website to encourage social media interactions. Take advantage of social media tools such as Hootsuite to help you better manage social posts on multiple platforms and boost your social presence.
Hootsuite
Best for Scheduling Social Media Posts-
Successfully manage social media accounts all in one place.
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Create and schedule posts across multiple social media platforms.
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Easily plan upcoming social media campaigns.
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Stay on top of incoming messages from all the social platforms.
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Analyze social media campaign results and measure engagements across all platforms on a single platform.
- Schedule marketing posts from a conveniently managed platform across Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Analyze social post engagements through one dashboard.
- Ability to plan ahead for any upcoming marketing campaign.
- API integration with LinkedIn does not allow you to use the @person tag
#7. Keep Your Website Up-to-Date to Improve SEO Content Marketing
Keep your content up-to-date, but refrain from using filler content for the sake of putting out something new. Low-quality content hurts SEO ranking. Instead, start a content calendar to help you create meaningful and engaging content on a regular basis.
Learn more about how to create a SEO editorial calendar and optimize your website for the best user experience.
A consistent content update schedule also boosts the success of social media marketing strategies and creates more exposure opportunities for your new and existing content.
SEO Content Marketing Success Requires a Consistent and Steady Progress
SEO success is built on long-term effort. There’s no fast track to guarantee overnight fame. Keep up with good content optimization practice, and you will find a set of drills that work best for your website.
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