Impactful SEO Content Marketing Strategy to Improve SEO Content Writing and User Experience
Impactful SEO Content Marketing Strategy to Improve SEO Content Writing and User Experience
The 2023 Complete Beginner's Guide for Businesses and Content Creators
Table of Contents
Content is a critical part of a successful digital marketing strategy. Content that delivers value builds a solid foundation for a website’s ongoing SEO effort. Follow these effective content marketing strategies for businesses and content creators to increase SEO ranking, raise brand awareness, and boost website search visibility.
Top 8 Impactful SEO Content Marketing Strategies to Increase Organic Keyword Rankings
#1. Create a SEO Content Marketing Editorial Calendar
Stay organized with a content upload schedule to avoid constantly playing catch-up with the content update. Make an editorial calendar, and strategize new content for the week or month ahead. The editorial calendar does not have to be anything elaborate. It should be a structured schedule that tells you when to produce and upload content.
How to Create a SEO Content Marketing Editorial Calendar in 4 Steps
Step 1: Set Realistic SEO Content Marketing Goals
In the lesson introduction to SEO content marketing, we discussed creating content around a marketing goal. The purpose is to set a clear objective of what you want to achieve with the new content and how to market this content to improve user experience and visitor engagement.
Step 2: Brainstorm New Content Topics
Brainstorm a list of ideas and topics to cover. Plan them into your editorial calendar first. Then elaborate on the details and get the first draft of writing done according to schedule. Consistency is the key here.
Step 3: Optimize SEO Content
Publish quality content that is keyword optimized improves website ranking. After proofreading and adding visuals to a piece of new content, optimize your writing with relevant high search volume keywords to increase organic search visibility.
Semrush
Best for SEO Marketing-
Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
-
Audit webpages and suggest ideas to improve landing page health and SEO performance.
-
Optimize a website for local searches to increase local customer traffic.
-
Track daily changes of keywords important to marketing.
-
Find unexploited opportunities to strengthen website backlink profile.
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Uncover all the keywords and content in competitors' SEO strategies.
Step 4: Sync Content Editorial Calendar with Social Media Upload Schedule
Sync the content editorial calendar with your social media posting schedule. Use tools like Hootsuite to help you plan, organize, track, and schedule social posts across multiple social media apps on a single platform.
Hootsuite
Best for Scheduling Social Media Posts-
Successfully manage social media accounts all in one place.
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Create and schedule posts across multiple social media platforms.
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Easily plan upcoming social media campaigns.
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Stay on top of incoming messages from all the social platforms.
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Analyze social media campaign results and measure engagements across all platforms on a single platform.
- Schedule marketing posts from a conveniently managed platform across Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Analyze social post engagements through one dashboard.
- Ability to plan ahead for any upcoming marketing campaign.
- API integration with LinkedIn does not allow you to use the @person tag
#2. Improve SEO Content Marketing User Experience and Readability
Create content with the end-user in mind. Think from your audience’s perspective, who will be consuming the content. The goal is to cater to the content’s language, persona, layout, and purpose to meet your target market’s needs and preferences.
Top 3 SEO Content Strategy and Optimization Tips to Improve Website User Experience
Strategy 1: Enhance Content Flow
Focus content creation on improving the user experience of your website landing pages. Make sure content flows in a logical order and has clear call-to-actions while avoiding an overly busy webpage layout.
Strategy 2: Choose Writing Style
Depending on your niche, consider what writing style is appropriate and receptive to your target audience. Will it be simple terminologies, or will your audience prefer thoroughly researched, scholarly articles?
Strategy 3: Improve Content Format
The format of your content also impacts readability. Long blocks of text do not always work in favor of increasing visitor engagement. Instead, try structuring your content in shorter paragraphs with large headings and plenty of white space to give ample visual breaks.
#3. Improve SEO Content Visitor Engagement on Website
A quick way to improve website visitor engagement is to include call-to-actions such as buttons and links on a landing page. These clicking interactions increase page views and visitor time on site, simultaneously reducing bounce rate (meaning, a visitor leaves the website without taking any action.) Another effective method to improve user engagement on a website is to include plenty of relevant visuals to support written content to boost readers’ content consumption.
In the lesson introduction to SEO content marketing, we briefly discussed different examples of content ideas to increase visitor engagement. Here is a refresher.
15 Examples of Creative SEO Content Ideas to Increase Website Visitor Engagement
- Easy to understand infographics
- Statistical charts
- Visually appealing photos
- Animated GIFs
- Attention-grabbing memes
- “How-to” or “show-and-tell” videos
- Interactive apps
- Contest with rewards
- Polls and Visitor Surveys
- Case studies with plenty of good examples
- Marketing materials such as white papers or catalogs
- User opinion surveys or questionnaires
- Podcasts
- Webinars
- Call-to-action elements
Advantages of Using Creative SEO Content
Incorporating diverse, creative, and interactive content ideas on a website encourages visitor engagement and reduces bounce rate. Interactive elements such as polls and visitor surveys are also insightful tools for customer data collection to help analyze and better understand a target market for future content.
#4. Strengthen SEO Content Writing
Good copywriting plays a significant role in improving user experience. Over the years, Google is placing a greater emphasis on intelligent search that better predicts user intent in search queries. That is why insightful content has become the most critical ingredient of a successful digital marketing strategy.
The rule of thumb is to have clear and concise writing. Showcase your products or services with consistent, quality content that helps to capture more website traffic.
Top 2 Strategies to Improve SEO Content Writing
Strategy #1: Improve SEO Content Readability
Having a second, third, or even fourth pair of eyes is a good idea to help you check copywriting before making content live. Tools like Grammarly are very useful for picking up spelling and grammar errors Word misses. Grammarly explains your mistakes, offers better word choices, and detects plagiarism. It is free to use and provides an upgrade option for advanced writing error correction.
Grammarly
Best for Grammar and Sentence Improvement Structure-
Get real-time grammar and spelling correction online, through a browser extension, and on Word documents.
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Help guide the tone and voice of the content.
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Provide explanations on why words or phrases need to be revised.
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Improve writing over time with suggested grammar and punctuation recommendations.
Strategy #2: Minimize Use of Jargon
Minimize the use of jargon, and keep word choices to the point. Every industry has its own set of vocabulary. Sometimes it is inevitable to include them for the sake of accuracy. However, you can take an extra step to explain jargon in simple, mundane terms so everyone can understand. Try to keep content readable and digestible for everyone, giving you more opportunities to capture diverse visitor demographics.
#5. Focus on SEO Content Writing Quality
Content quality is essential in establishing brand authority. What does it mean to have quality content on your website? The short answer is that the content solves a problem, answers a question, or provides adequate information that your target audience is looking for.
Build Content around User Search Intent to Improve SEO Content Writing Quality
Focus on creating quality website content that matches your target audience’s search intent. This means understanding what keywords prospects and clients are using to look up your business online, how they are phrasing their search terms and their goals for the search. Focusing on user intent ultimately improves content searchability.
Semrush
Best for SEO Marketing-
Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
-
Audit webpages and suggest ideas to improve landing page health and SEO performance.
-
Optimize a website for local searches to increase local customer traffic.
-
Track daily changes of keywords important to marketing.
-
Find unexploited opportunities to strengthen website backlink profile.
-
Uncover all the keywords and content in competitors' SEO strategies.
#6. Make SEO Content Marketing Memorable by Telling Your Own Story
Memorable content makes your business stand out from the competition and makes your website more impressionable. Include personal experience or examples when appropriate. Real-world examples and scenarios are always more relatable.
How to Tell Your Own Story and Make SEO Content Marketing Memorable
It may seem like a no-brainer, but it takes effort to be consistently original. Create unique content that tells your story and separates you from competitors. The idea is to highlight the competitive edge and make your website stand out in a good way.
For example, think about a recent website you visited or an influencer you subscribe to who made an impression on you. In what way was their content memorable?
Consider the following examples of memorable content.
Examples of Memorable SEO Content
- Authentic content that establishes authority.
- Spotlight the unique advantages and strengths of your brand, product, or service.
- Include attention-grabbing call-to-action.
#7. Build Brand Authority and Credibility with SEO Content Marketing
Creating authoritative expert content means taking the responsibility to verify and fact-check the information you put out. Having accurate facts and figures help to establish trust with your audience.
Disinformation reduces content authority. As we know, not everything on the internet is factually correct. Content creators should perform due diligence and verify the credibility of the content to the best of their abilities before putting it out on the internet.
Consider the following list to cross-check your content’s credibility.
SEO Content Marketing Credibility Checklist
- If your content is primarily based on statistics, do you regularly check the accuracy and currency of the data?
- Are you pulling from credible sources when referencing current events and research studies?
- Do you check multiple credible sources before concluding?
- Can you identify other reliable research from industry experts to support your content if needed?
#8. Make Content Shareable on Social Media
Social media is a cost-efficient way to spread the word about your business online. Make your content visually appealing and one-click sharable through popular social media networks such as the following platforms. Learn more about social media marketing for the complete social media strategy guide.
Top 6 Social Media Platforms for Business Websites
- Tiktok
Leverage a Social Media Tool to Streamline Social Sharing
Consider using social media tools to automate social media marketing. They help simplify and streamline content sharing.
Try these popular social media tools.
Social Media Tool Example 1:
Consider using a more advanced social media tool such as Hootsuite when posting content on multiple social networks. This tool helps you organize, track, and schedule posts across several social platforms. You can get valuable visitor insights with Hootsuite’s analytics function and uncover user engagement and demographics data.
Social Media Tool Example 2:
AddThis is a free plug-in that toggles social media sharing buttons on a website’s landing pages so visitors can share your content from any device with a single click.
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