The Complete Checklist for Website SEO Content Marketing Quality Assessment
The Complete Checklist for Website SEO Content Marketing Quality Assessment
Here we have put together a checklist to help you assess website content quality for SEO content marketing. It is important to ensure your website content delivers value to improve overall visitor engagement and SEO ranking. Check your website content quality with these self-assessment questions below.
Website SEO Content Marketing Quality Assessment Checklist
- Does your content look more like a paragraph or caption rather than a proper article? Short content is less favored by Google.
- Do you have authoritative and accurate research to back up your content? Content authority and accuracy improve SEO ranking.
- Is your website overly keyword-stuffed? Remember, we create content for people, not search engines. Even if you escape the algorithm penalty, visitors may turn away from less engaging content.
- How is your website's SEO implementation? Notable things such as improperly executed optimization and Meta tags can become problematic for SEO ranking.
- Check if you have filler or unintentional duplicate webpages? Google penalizes duplicate content.
- Do you observe abnormally high bounce rates (visitors leaving a webpage without taking any action)? Be sure to improve content quality to effectively reduce bounce rate.
- Is your website overfilled with ads? Google flags an overwhelming number of ads on a landing page as spammy.
- Did you proofread before publishing? Too many misspelled words and poor grammar will affect your ranking. Grammarly is an effective, free tool that catches more spelling and grammar errors than Word.
- Are there unattended broken links? Too many broken links or 404 pages on your website can significantly impact user experience.
- Does your website take too long to load? Perform frequent speed test with Google PageSpeed Insights. Also, keep track of how your website loading speed changes over time within Google Analytics.
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