How to Leverage SEO Link Building to Increase Organic Website Traffic and Keyword Ranking
How to Leverage SEO Link Building to Increase Organic Website Traffic and Keyword Ranking
The 2023 Complete Beginner's Guide for Businesses and Content Creators
Table of Contents
SEO (Search Engine Optimization) link building is an integral part of Google’s algorithm to determine website ranking for keywords. Link building refers to how a website creates relevant internal links and earns authoritative external backlinks.
What are Backlinks in SEO
Backlinks are hyperlinks from other relevant websites pointing back to yours. Securing authoritative backlinks means your content has significant value that can set, reflect, or influence industry trends.
What is SEO Link Building
When relevant external links (from other websites) point back to your website, it tells search engines like google that your website has authority. The more quality backlinks refer to your content, the more potential the website has to rank higher in keyword search results. Plus, you receive referral traffic as a bonus.
Why is SEO Link Building Important
When relevant websites in the same industry consider your content as authoritative and reference them with a backlink, you gain authority in search ranking. In turn, the targeted keywords on these webpages can rank higher in organic search queries.
Effective Link Building Improves SEO
Link building is one of the most time-consuming yet critical strategy to master in SEO (Search Engine Optimization). With proper planning and the right approach, link building can effectively boost your website’s keyword ranking over time.
Why is SEO Link Building a Critical Long Term Digital Marketing Strategy
Link building is an essential digital marketing strategy to master for long-term SEO growth. Long-term link building is a practice of organically earning link referrals over time from other relevant websites. It allows search engines to discover new webpages and provide a vote of confidence to the webpage being referenced.
Long-term SEO link building can help a website gain more authority online and improve keyword rankings, but it takes time as your brand authority, search visibility, and content quality all take time to build.
SEO Link Building and Search Engines
So, what does Google consider as quality links? The process of identifying quality links starts with webpage indexing. Google sends out spider bots to crawl the web. As a result, new webpages are regularly being discovered and ranked based on their relevance to the searched keywords.
How Google Measures Link Quality
Next, Google determines a webpage’s relevance to keywords with two crucial factors. Quality content and backlinks should be a website’s core focus in terms of how to create natural links.
How Search Engines Determine SEO Link Values
- Quality Content: Whether or not the link to the webpage contains relevant and original content. Legitimate, authoritative, and relevant content receives more backlinks.
- Quality Backlinks: The number of quality external backlinks pointing to a webpage. Externally backlinks should be organically earned.
Internal and External SEO Link Building Are Equally Important
Both internal and external link building are equally important to SEO success because links pass the vote of authority from one page to the next. This indicates to Google an important webpage should be indexed related to a keyword.
We will discuss internal link building and external link building strategies separately in the upcoming lessons.
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