Complete Social Media Marketing Strategy Guide on How to Increase Brand Awareness on Social Media
Complete Social Media Marketing Strategy Guide on How to Increase Brand Awareness on Social Media
The 2023 Complete Beginner's Guide for Businesses and Content Creators
Table of Contents
Social media has become a critical channel of marketing outreach for businesses to build brand awareness. With the proper planning, strategies, and tools, social media can help businesses acquire new prospects and nurture existing customers in a cost-effective way. This lesson will discuss social media strategies for businesses to build strong brand awareness and increase online presence.
Top 6 Effective Social Media Marketing Strategies for Businesses to Build Social Media Brand Awareness
#1. Leverage Social Media Marketing for Customer Nurturing
Social media marketing effectively engages and nurtures customers while building brand loyalty. Leverage your social media channels as an extension of your website to connect with prospects and customers in real-time.
Offer Exceptional Customer Service with Social Media Marketing
Equip your customer service team to answer questions and comments on social media channels like LinkedIn or Twitter. Treat these inquiries with the same professionalism as you would with any other forms of customer service requests.
Encourage Happy Customers to Share Their Personal Experience on Social Media
Positive customer feedbacks are invaluable to strengthening brand image. Encourage your happy and satisfied customers to share their own experiences. Use creative ways to ask for customer reviews, such as hosting a contest and asking fans to post photos from their most recent purchases.
Focus on Creating Customer Loyalty with Social Media Marketing
Building a solid brand image and creating trust is vital to customer loyalty. If your brand supports a positive social cause, rallying your mission, vision, and purpose around these topics can further elevate your brand value.
#2. Capture New Opportunities Through Social Media Marketing Promotions
Engage your social media followers with product updates, promotions, and rewards. Running promotions on your social media page is an excellent way to capture new opportunities.
Be Creative with Social Media Marketing Campaigns
Get creative with your social media campaigns. There are endless ways to present promotions to your prospects and customers. Keep followers engaged and drive traffic from social media following to your website.
Examples of Creative Social Media Marketing Campaigns
- Put up sneak-peek videos.
- Release new product demos.
- Run a contest with a prize for social media followers.
- Post coupon codes.
- Blast email campaigns with exclusive offers.
- Announce sales across multiple platforms.
#3 Deliver Exceptional User Experience Through Social Media Marketing Engagement
Deliver exceptional user experience to prospects and customers by providing outstanding customer service, even in your day-to-day social media interactions. Leverage public platforms to let your followers know that you value their constructive comments and take their opinions seriously.
Actively Listen to Feedbacks on Social Media
Promptly address follower questions and concerns one-on-one. Invite customers to discuss the issue further with a customer service representative via direct message or email through your website. Remember to keep a friendly, approachable, and helpful attitude.
Be Receptive to Both Positive and Negative Comments on Social Media
Compliments or complaints alike need to be addressed in an equally polite and responsible manner. Avoid having selective hearing within your online community because brand’s attitude and response on a public platform can play a detrimental role in its brand image and reputation online.
#4. Plan Strategic Social Media Post Timing
It may be tempting to post as frequently as possible on social media to reach more potential customers. A better strategy is to base social media post timing on analytics data and uncover what works for your business.
Post Timing Matters in Social Media Marketing
Initially, posting on social media may start with a random schedule. As you accumulate more data, it is a good idea to reevaluate and identify the best post-timing strategy for each social network. Keep refining your strategy by consistently referring back to the analytics data to maximize results.
Example of Strategic Social Media Post Timing
For example, if a restaurant promotes a new menu on social media, planning location-enabled photos around peak activity hours, such as lunch breaks or dinner time, can increase local traffic.
Leverage First-Party Google Analytics Data for Social Media Post Timing
When and how often you make posts on social platforms impact the overall success of social media campaigns. This is where the analytics data comes in handy. The best time to post on social media is most accurately predicted with first-hand website data. It is most effective to track your own data through Google Analytics and social media tools like Hootsuite to obtain the most accurate information on visitor peak activities and plan out social media posts accordingly.
#4. Leverage Analytics Data to Improve Social Media Marketing Strategy
Analytics data influences social media strategies. Make use of analytics data about your customer’s browsing preferences and trends when planning social media posts.
Explore In-App Social Media Analytics Data
Social media networks like LinkedIn and Facebook provide their own backend real-time visitor data and break down user engagement by demographics.
Leverage Google Analytics Reports
Make good use of analytic reports from Google Analytics to identify the peak hours that your customers are online and browsing. Plan posts around their “active” schedules to increase exposure.
Use Advanced Social Media Analytics Data
Use advanced social media management tools like Hootsuite to gain additional insights into market trends, uncover unique customer browsing habits, spot patterns to improve your overall social media strategy and increase brand awareness.
Hootsuite
Best for Scheduling Social Media Posts-
Successfully manage social media accounts all in one place.
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Create and schedule posts across multiple social media platforms.
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Easily plan upcoming social media campaigns.
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Stay on top of incoming messages from all the social platforms.
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Analyze social media campaign results and measure engagements across all platforms on a single platform.
- Schedule marketing posts from a conveniently managed platform across Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Analyze social post engagements through one dashboard.
- Ability to plan ahead for any upcoming marketing campaign.
- API integration with LinkedIn does not allow you to use the @person tag
#6. Customize Social Media Marketing Strategies
There is no one size fits all solution in digital marketing or social media strategies. How brands share content should be customized to fit different social media platforms and their unique sets of audience to maximize market reach.
Example of How to Customize Social Media Strategy
- Short and concise messages are most suitable for Twitter.
- Longer post descriptions and image carousels work better on Facebook and Instagram.
- Image-rich content receives a better response on Pinterest.
- Detailed statistical infographics get better engagement on LinkedIn.
3 Examples of How to Tailor Social Media Strategy for Different Social Media Networks
Facebook:
More than two-thirds of Facebook users are on mobile devices, so choose mobile-friendly visuals like eye-catching photos or short videos.
Twitter:
Twitter is most effective for short messaging on real-time news and statistics updates. Twitter reported that tweets with images receive 35% more retweets compared to text-only content.
LinkedIn:
Infographics work well on LinkedIn with lengthy descriptions. Use keyword-optimized LinkedIn posts to maximize search exposure.
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