Top 5 Search Engine Optimization SEO Tips to Increase Lead Generation and Build Brand Awareness
Top 5 Search Engine Optimization SEO Tips to Increase Lead Generation and Build Brand Awareness
The 2023 Complete Beginner's Guide for Businesses and Content Creators
Table of Contents
#1. Search Engine Optimization Converts Organic Visitors to Revenue
Digital marketing is an extension of traditional marketing. SEO (Search Engine Optimization) is the golden-ticket digital marketing strategy that accelerates and amplifies existing marketing efforts to help you reach revenue goals. SEO marketing is effective and cost-efficient in boosting long-term online visibility even with a small budget for business websites, e-commerce stores, and blogs.
Search Engine Optimization Keyword Ranking Increases Online Traffic
Search Engine Optimization drives online visibility by increasing the ranking of critical keywords related to your business in search engines. Good SEO practices bring targeted organic traffic to your website naturally. As online traffic increases, the overall cost of customer acquisition can decrease. You are reducing the cost to convert a sale and, at the same time, receiving more qualified business opportunities. It is a win-win.
Search Engine Optimization is a Long-Term Strategy for Lead Generation
Set realistic expectations and realize that SEO is a long-term game. Not every organic visitor will convert to a customer today, which is okay. Create other call-to-actions like newsletter sign-ups to nurture prospects with promotions and content that offer value over time. By doing so, you are increasing the likelihood of converting warm prospects to new customers later down the line.
How to Rank Higher with SEO Keyword Strategy
Here are two examples of how different types of businesses can successfully rank for keywords with SEO in Google search.
Example 1: B2C (Business-to-Consumer) SEO Keyword Ranking Strategy
There is a real advantage in ranking for keywords in Google with SEO for B2C product-selling types of businesses. Focus on winning keywords that describe the product well and highlight its value. Incorporate these keywords when creating your messaging on the product page so you can rank for targeted product-related keywords that increase the probability of a sale.
Example 2: B2B (Business-to-Business) SEO Keyword Ranking Strategy
For B2B or service-related businesses, focus on ranking for keywords related to service features, competitive advantages, and benefits to drive call-to-actions from visitors. The goal is to have potential prospects take the next step by filling out a contact or demo form so you can create qualified leads.
#2. Search Engine Optimization Helps You Win Against the Competition
The ultimate goal of SEO is to have your website appear on the top positions of page one in Google search results for multiple targeted keywords related to your business. Organic traffic will pour in once you have reached the top spots on natural search listings. Higher organic keyword ranking means a higher probability that a potential customer will choose your business over a competitor.
Write Compelling Titles and Meta Descriptions to Improve SEO
Writing compelling landing page titles and meta tag descriptions helps you rise above the competition and win keyword rankings. The title and meta appear in search results as a short snippet or a “preview” of a webpage.
Here are two changes you can make right now to improve the opportunity of click-through rates on the keywords that you want to rank for.
How to Increase Landing Page Click-Through Rate with 2 Quick Changes in SEO
User Targeted Keywords and Phrases for Landing Page Meta Description
Example of a Quick SEO Update to Increase Landing Page Click-Through Rate
For example, include a few keywords related to your product or service’s benefits in a landing page’s title and meta description to create a stronger call-to-action for potential customers. It will significantly increase the chance of a prospect clicking on your organic listing versus a competitor’s listing.
#3. Search Engine Optimization Reduces Overall Advertising Cost
Online advertising is a fast way to target a potential market based on demographics, psychographics, geographics, and behavioral criterion that match your business with ready-to-buy customers.
Depending on your industry, there will be competing advertisements for similar groups of audiences, thus driving up the CPC (cost-per-click) or CPM (cost-per-impression) of the advertising campaign. This type of competition usually results in significant budget and resources being exhausted in order to create consistent demand for your business.
How Increasing SEO Organic Ranking Decreases Advertising Cost
Sure, you can pay to get the prime spots for display advertising and rank high with SEM (Search Engine Marketing) strategies like leveraging Google Ads to see instant results. However, it makes a perceptible difference when you add SEO into the digital marketing equation by improving organic ranking to reduce advertising costs over time. Combining SEO and SEM strategies helps you achieve the same or better ad campaign results while keeping within a finite budget.
Example of How to Strategically Use SEO Marketing to Reduce Advertising Cost
For example, when you have a list of targeted keywords related to your business that rank high in Google’s organic search results, you no longer need to spend advertising dollars on marketing these keywords. Instead, focus on capturing broader market shares and allocating the budget to win additional key phrases so you can open up new markets.
Semrush
Best for SEO Marketing-
Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
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Audit webpages and suggest ideas to improve landing page health and SEO performance.
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Optimize a website for local searches to increase local customer traffic.
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Track daily changes of keywords important to marketing.
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Find unexploited opportunities to strengthen website backlink profile.
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Uncover all the keywords and content in competitors' SEO strategies.
#4. Search Engine Optimization Builds Brand Awareness and Authority
SEO is an effective brand-building game changer. As part of a long-term digital marketing strategy, SEO increases brand awareness by helping visitors recognize your online presence. The key is to achieve consistency, variety, and quality in the keywords your business ranks for to help you build a strong brand image.
Search Engine Optimization Keyword Ranking
For all business types, whether B2C (business-to-consumer) or B2B (business-to-business), getting ranked for high-intent keywords will increase brand awareness and put your business at the forefront of ready-to-buy customers.
Leverage SEO Long-Tail Keywords
The more long-tail keywords (long keyword-containing search phrase) with defined search parameters of the product and service you can win, the better understanding you will have of consumer behavior related to product or marketing preferences. This information is invaluable in terms of improving both your product and service, as well as being mission-driven in refining SEO strategies moving forward.
Strong Brand Awareness and Authority Creates a Positive Impression for Recalling
Customers will better associate your brand with the product and services being offered as you gain more authority in the market segment. It helps to reinforce a strong brand image to visitors and, at the same time, create a positive impression for recalling your brand.
#5. Search Engine Optimization Improves Social Media Marketing Efforts
Social media marketing is another vital ingredient of an actionable digital marketing playbook, and it goes hand-in-hand with SEO. It is essential to nurture the organic visitors who land on your website because not every visitor will become a customer right away.
The goal of social media marketing is to enable additional call-to-actions by asking visitors to engage in your social media groups or sign up for email listings that can deliver more value to the prospects long term.
SEO Builds the Foundation for Successful Social Media Marketing
SEO plays an integral role in boosting the success of social media marketing strategy by optimizing content and improving messaging effectiveness. Meaningful content that delivers value is the number one factor that positively influences any digital marketing effort, including social media efforts.
SEO Optimized Content Improves Social Media Engagement
Creating valuable content means providing resourceful information that resonates with the audience by solving a problem, answering a question, or fulfilling a purpose. Ultimately, by optimizing content for engagement in your social media campaigns, search engine ranking will improve over time as you build social media strategies around quality content.
Social media marketing, coupled with insightful content, becomes more effective in nurturing existing audiences while expanding outside of your existing network to increase the exposure of products or services to a broader group of audiences with similar interests.
SEO and Social Media Cross-Collaboration Creates a Solid Lead-Generation Strategy
The SEO and social media cross-collaboration make a solid strategy for cost-effective customer acquisition. Whether through search, social media, or email marketing, aim to have your business show up whenever prospects are actively researching to drive more demand and generate more leads for your product and service.
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