How to Go Viral with SEO Content Marketing Strategy
How to Go Viral with SEO Content Marketing Strategy
The 2023 Complete Beginner's Guide for Businesses and Content Creators
Table of Contents
Here we will focus on increasing organic website traffic and creating top-searched viral content through SEO content marketing strategies you can take away and apply to your website.
Effective content optimization strategies help structure information on a website in a search-engine-friendly way. Content is one of the top-ranking factors of SEO that determine how much exposure a website can receive. That is why search optimization is a crucial step for viral content.
Learn more about SEO content marketing.
Top 4 SEO Content Marketing Strategies for Viral Content
#1. Identify a Trending Topic to Kick Start SEO Content Marketing
No matter what is your website’s vertical, you can always find trending topics around the business sector. Leverage Google Trends and Buzzsumo to research hot topics, create trending content, and then push them out on social media.
How to Do Google Trends Topic Research?
Head over to Google Trends and search for topics related to a business category.
What Can you Uncover with Google Trends?
- Trending topics over time by search popularity on Google.
- Trending topics by geography.
- Other related trending topics to expand the research.
How to Do Buzzsumo Trending Topic Research?
Head over to Buzzsumo and search for topics related to your business vertical.
What Can You Uncover with Buzzsumo?
- Top websites with the most social engagements related to a searched topic.
- The titles of content with the highest social engagements.
- Breakdown of which social media platform receives the most user engagement by the title of a topic.
#2 Keyword Optimize Landing Pages for SEO Content Marketing
Once you have nailed down a trending topic, use SEO Keyword research to make content improve in search ranking. SEO Keyword research is critical in connecting content with user search queries. It is the process of identifying what words or phrases visitors use to look up a website.
SEO Keyword Research Improves Content Visibility
When keywords are optimized within a landing page’s content, the page’s visibility improves in search engines like Google. So that you can target the right types of visitors – those who are interested and actively searching for content similar to what you offer.
Remember, we write content for humans, not for Google. While maximizing keyword searchability for search engines is essential, high-quality content that focuses on user experience is the best way to optimize a website for quality traffic.
Learn more about SEO keyword research strategies.
Make Content 10 Times Better with SEO Keyword Research
Semrush, one of the most authoritative SEO tool providers, has a great video on making your content ten times greater than your competitors.
Top 3 Criteria of Good Content Marketing
- Good content marketing creates a great user experience on every device type.
- Good content marketing solves problem or answers question.
- Great content creates an emotional response of awe, surprise, joy, anticipation, and/or admiration.
Top 2 Benefits of Semrush SEO Keyword Research Tool to Create Viral Content
Benefit 1: Competitor SEO Keyword Analysis
Competitor keyword analysis reveals what keywords your top competitors are trying to rank for. Advanced keyword research tools like Semrush can generate a list of keywords your competitions are ranking for and reveal their complete backlink profiles. Knowing where you stand helps keyword planning and sets attainable digital marketing goals for SEO.
Benefit 2: SEO Keyword Difficulty Ranking
The keyword difficulty function measures the competitiveness and difficulty level for you to rank high for specific keywords. Semrush keyword research can quickly identify and recommend less competitive long-tail keywords (long keyword-containing search phrase) to help your website organically rank for top positions in search results.
Semrush
Best for SEO Marketing-
Discover all the best keywords to target and bring traffic to a website through Semrush keyword research tool.
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Audit webpages and suggest ideas to improve landing page health and SEO performance.
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Optimize a website for local searches to increase local customer traffic.
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Track daily changes of keywords important to marketing.
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Find unexploited opportunities to strengthen website backlink profile.
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Uncover all the keywords and content in competitors' SEO strategies.
#3. Leverage SEO Content Marketing with Social Media
Search optimized content has all the right components to match popular user search queries. So that your website can increase search visibility, grow its organic traffic quickly, and improve its opportunity to go viral.
Learn more about how to search optimize website content.
SEO Optimized Content is More Likely to Go Viral
SEO and effective social media marketing strategies also go hand in hand. Fully optimized content is more likely to go viral on social media as it maximizes exposure with the right keywords. Use social media platforms and leverage social media marketing tools to help you gain insight into what types of content perform best on your website and which topics have the highest search volume.
Top 6 Social Media Networks for Content to Go Viral
- Tiktok
Leverage Social Media Tools to Make Content Go Viral
Social media tools help you to automate and streamline content sharing. To maximize social media exposure and get valuable visitor demographic insights, incorporate Hootsuite and AddThis tools to your social media strategy.
Best Social Media Tools to Create Viral Content
Hootsuite
Hootsuite helps you organize, track, and schedule posts across several social platforms. You can uncover valuable visitor insights with Hootsuite’s analytics function and utilize the demographics data to better plan content catered to your target audience, increasing the opportunity of making a social post go viral.
Hootsuite
Best for Scheduling Social Media Posts-
Successfully manage social media accounts all in one place.
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Create and schedule posts across multiple social media platforms.
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Easily plan upcoming social media campaigns.
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Stay on top of incoming messages from all the social platforms.
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Analyze social media campaign results and measure engagements across all platforms on a single platform.
- Schedule marketing posts from a conveniently managed platform across Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Analyze social post engagements through one dashboard.
- Ability to plan ahead for any upcoming marketing campaign.
- API integration with LinkedIn does not allow you to use the @person tag
AddThis
AddThis is a free plug-in that toggles social media sharing buttons on your website’s landing pages. This tool lets visitors share content on your website to their social networks with a one-click share button, making it easy to expand your website’s social media exposure.
#4. Take Advantage of Google’s Query Deserved Freshness (QDF) SEO Algorithm
As we previously discussed in the technical SEO content marketing lesson, Google has an algorithm called Query Deserved Freshness (QDF). QDF recognizes a trending topic and automatically crawls and indexes the latest updates around the subject while temporarily boosting related webpages in search results.
The more domain authority a website has, the higher chances that the website featuring the trending new topic will get pushed to top positions in Google search results. Query Deserved Freshness creates a great short-term opportunity for websites to ride the trend and have their content go viral.
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